Intex has launched INTEX Hero- a robust mobile phone with 45 days stand-by battery life and 5 LED lights, making it a handy gizmo for towns with long power cuts.

Hero has 1800mAh rating battery providing the phone a strong battery back up. Its panel at the top has five LED lights which could be used as a torch. The powerful battery, at full charge, gives torch facility for 24 hours and talk time of 9 hrs. These qualities make it particularly apt for the consumers in tier II & III regions. Adding value to the convenience & communication abilities are features like FM radio, camera, expandable memory, MP3 audio player, a 1000 contacts phonebook memory, etc. The one of its kind hand phone is priced at Rs. 2999/- (MOP ). 

  Announcing the launch, Sanjay Kumar , DGM-Telecom, Intex Technologies , said, “ Out of the total subscriber base for mobile phones, more than a quarter comes from rural India . The acceptance rates of mobile phones is growing at a fast pace amongst rural and semi-urban consumers. INTEX Hero promises to address their basic needs of convenience and communication and signifies a focused brand line expansion to offer more value to our customers. INTEX Mobile phone portfolio now has 15 feature rich entry and mid-level variants. The models are making their presence felt in more than 300 B & C towns across Northern, Eastern & Western India with a wide spread sales counter network, supported by more than 100 service franchisees."