Canon and Games2win bring to its customers a flash based online game to savor unforgettable moments with their most cherished Bollywood characters. Canon Bollywood Shootout powered by Games2win, aims to further contribute to the delight of consumers. The virtual platform offers a chance to use Canon cameras in the most entertaining way possible, by clicking funny pictures of Bollywood's celebrities. This advergame goes live from June 11 '09 at http://www.games2win.com/canon/capture/terms.html

The Canon Bollywood Shootout is a fun filled game that takes the prospective player through the colorful characters and situations in Bollywood.  Players now get to role-play paparazzi armed with technologically rich Canon cameras to capture embarrassing, funny and adorable pictures of their most ‘desirable celebrities from the tinsel town'. Canon's Cyber- paparazzi will get to experience features such as Face Detection, Motion Detection, Blink Detection, 20X Optical Zoom to get error free photographs. For every right image the paparazzi would be awarded points.

Canon sets the adrenaline rushing by letting the player upload the cumulative score as an entry to a contest linked with the game. The top 3 scorers who have played and uploaded their scores between 12th June 2009 and 20th July 09 will win a Canon Powershot A480 camera- worth Rs 8995.

Speaking about the game, Mr. Alok Bharadwaj, Senior Vice President, Canon India said: “The idea behind Canon Bollywood Shoot was to induce an extra bit of fun and excitement in the lives of our customers. It is for the first time that Canon is using this platform to get closer to its customers. Games2win was an obvious choice as they are highly reputed in this domain. The virtual platform not only helps us connect with our customers but also helps Canon technologies be understood by the users since the users almost get to use Canon cameras featured in the game”.

He further added “ To explain relevance of technology , we decided to use innovative , entertaining & involving activity for higher impact. This game will also be available on various networking websites like Orkut and Facebook. We expect 100,000 web surfers to play this game and get a delight of Canon.”

Speaking about the game, Mr. Shunichi Senda, Director, Imaging Communication Products, Canon India said: “The Canon Bollywood Shoot out is not just giving us a chance to engage with photography enthusiasts but also with gamers, we are very excited to see the response we receive for the initiative. We are confident this initiative from Canon will bring us closer to our customers.”

Speaking about the game, Mr. Alok Kejriwal, Co-founder and CEO of Games2win, says ' Its a challenge to keep consumers engaged when communicating technological features to them, and hence we are pleased to have created an advergame solution for Canon that keeps consumers riveted for 5-6 minutes whilst also understanding the phenomenal new benefits of the Canon cameras. Consumers love playing games. The game play distracts them and yet allows them to soak in the subtle messages contained in the game about the brand in an non-obtrusie manner. The bestpart is that the consumers themselves play the game repeatedly and even share the game with others, thereby sending out the brand message to their peers'.

Canon Bollywood Shootout features power packed Canon Cameras like the PowerShot A480, IXUS 100IS and Power Shot SX1 IS and gives players a chance to win a Canon Camera. The game can also be shared by a player amongst friends at the click of a button, via Microsoft Excel format, Facebook, Gmail or Yahoo contacts, and Instant Messengers. Canon Bollywood Shootout promises players to offer a larger than life experience boasting of fun and frolic with the loved Bollywood characters.