SanDisk, a world leader in flash memory, has announced the rollout of an integrated marketing and advertising campaign in the country. The campaign aims to create awareness and educate Indian consumers on the “need and importance “of high capacity memory cards that enable consumers to explore their digital gadgets to the fullest potential.

The campaign specifically illustrates SanDisk's 8-gigabyte (GB) range of memory cards across a host of product categories. These encompass mobile phones, mp3 players, digital cameras, camcorders as well as 8 GB USB drives. The campaign is targeted at digital technology-savvy Indian consumers who wish to “Get More” from their digital device–be it storing more music, listening to more songs and/or saving more videos, ringtones and games amongst others.

The campaign is being simultaneously rolled out across five high growth cities for digital devices including Delhi , Bangalore , Mumbai, and Kolkata. It will leverage a diversity of media for greater reach spanning print, radio, outdoor and the online medium.

Speaking at the launch of the campaign, Manisha Sood, country manager SanDisk India & Saarc said, “ India has been witnessing rapid adoption of consumer electronics. SanDisk is uniquely positioned to capitalize on the storage needs for this fast paced market. While the Indian consumer, especially the youth segment is increasingly demanding more out of their digital gadgets, surprisingly very few realize that with the simple addition of a large capacity storage card, consumers can unleash the potential of their devices to a great extent.”

Ms Sood further added, “Keeping this in mind we are extremely excited to flag off our brand marketing campaign aimed at enabling digitally savvy consumers to explore the endless possibilities of their digital gadgets and maximize their potential.”

The campaign will be supported by an innovative on-ground consumer activation program, which will be rolled out during the festive period, from October 01 -28. This program will be hosted across popular multiplexes and shopping malls to give consumers an opportunity to experience the complete range of SanDisk products. In addition, consumers will also get a chance to participate in some exciting and interactive contests and win grand prizes.

Simultaneously, SanDisk is also organizing training workshops across 9 cities to educate its channel partners, retailers on the benefits of high capacity memory cards.