Canon has introduced a special festive offer for their customers in Kolkata during Dussera. The company begins the Durga Puja week with a bang by introducing a scratch and win offer for its customers in East. The offer enables the customers to scratch and win gifts upto Rs.3050/-. A customer can win a TCL wireless headphone or Reebok tee shirts by the scratch card. Customers may also win LG DVD Player on purchase of select DVD Camcorder models.

Recognizing the growing potential of the purchasing power of the customers in the region and owing to the grandeur of the occasion and its celebration, Canon chose the platform of Durga Puja to rejuvenate the PowerShot line-up of offerings with the launch of PowerShot A1000IS, starting with the East festival season. The camera offers over 20% reduction in size to become more compact, powered by DIGIC III imaging processor for ultra-responsive performance and superior image quality with accurate color reproduction and operate on AA batteries, a convenient and readily available power source. The camera incorporates Optical Image Stabilizer to counteract camera shake and combat blur along with a 10 megapixels and high-end photographic controls. The launch of a new model is also a step taken towards helping Canon realise its goal to reach Rs. 700 crore by 2008.

Announcing the offer, Mr. Shunichi Senda, Director, Imaging Communication Products, Canon India said, “In keeping with the spirit of the precious season, and the needs of our customers to capture their priceless memories, Canon India takes the lead in introducing various products and offers for our customers this Durga Puja. With such product offers, Canon provides a unique opportunity to specially gift all your near and dear ones. It is with the same purpose that the new PowerShot A1000 IS also being launched in India in the festive season. We want customers to celebrate moments that never fade, by capturing them well and enable customers to relive moments time and again.”

This special offer is in synergy with the company's plans of making Canon an inseparable part of its customer's festive seasons. Keeping in mind plans to strengthen its presence in the state and enabling the customers to capture the colourful moments of the festive season. The offer is also a step taken by Canon to capture the essence of the festival. In this week long celebration of goddess Durga, Canon wishes to be an intricate of celebrations for each household.