Genpact, a leader in managing business processes for companies around the world, has announced the acquisition of Symphony Marketing Solutions, Inc. (SMS), a leading provider of analytics and data management services with expertise in the retail, pharmaceutical and consumer packaged goods industries. SMS has more than 1,200 employees in India and the United States. Concurrently with the closing of the SMS acquisition, Information Resources, Inc. (IRI), one of the world’s leading providers of enterprise market information solutions and services and a strategic client of SMS, has executed an eight-year contract under which SMS will provide end-to-end data management and analytics services to IRI.

Genpact was one of the first companies to offer high-end analytics services from delivery centers in India and today is one of the largest global providers of the full spectrum of analytics services. The acquisition of SMS expands Genpact’s scale and depth in the retail, pharmaceutical and consumer packaged goods industries and reinforces Genpact’s leadership position in the knowledge process outsourcing industry.

Customer transactions are generating billions of data points a year, but the skills required to effectively manage, integrate, and analyze the massive quantities of data are beyond the core competencies of many companies. Genpact has developed modular analytics processes that can be easily embedded in a client’s information management systems to convert this data into insights. Combined with our rigorously scientific Smart Enterprise Processes (SEPSM), Genpact uses these insights to help companies increase sales, reduce costs and improve business effectiveness. 

“This acquisition allows both companies to combine expertise and significantly enhance the value we bring to our clients,” said Pramod Bhasin, president and CEO of Genpact. “SMS has a strong client-centric and performance driven culture that aligns very well with Genpact. SMS brings deep domain expertise in the retail, pharmaceutical and consumer packaged goods verticals. This expertise will not only allow us to offer a broader range of services ranging from core finance and accounting, procurement and supply chain to data management and advanced analytics solutions, but will also enhance our Smart Enterprise Processes (SEPSM) in these verticals by leveraging strong insights to deliver accelerated business impact to clients worldwide.”

“As SMS and its parent company Symphony Technology Group (STG) assessed ways to build leadership in the data management and marketing operations space, we realized the need to have critical mass in terms of size, scale and client relationships to significantly accelerate our growth and to enable IRI and other clients to offer even more value to their end-customers,” said Dr. Romesh Wadhwani, STG’s founder, chairman and CEO. “The combination of SMS’s domain expertise and capabilities in the retail, pharmaceutical and consumer packaged goods verticals with Genpact’s scale, breadth of services, global delivery footprint, Lean Six Sigma approach, and unparalleled process expertise, creates a compelling value proposition for our clients and employees to drive growth,” he added.