On World Food Day, SonyLIV Introduces the Genre of Food

Pradeep Kumar / On 2017-10-26 10:55:40

This World Food Day, SonyLIV introduces the food genre to its existing line-up of diversified content, thereby being the first mover in the OTT space to introduce food as a genre. Not only that, but SonyLIV is committed to bring the best of world cuisine to its viewers and will double its exclusive food content from the existing 4000 hours to more than 8000 hours, within the next 12 months.
Giving its viewers and subscribers a whole new level of experience of engaging with food, SonyLIV has joined hands with Padma Shri awardee, Chef Sanjeev Kapoor, Rajshri Food and other top celebrity chefs to satiate the taste-buds of food lovers and enthusiasts alike and take them on a gastronomic delight. This collaboration strengthens SonyLIV’s status as pioneers in the digital space and the definitive online destination for the viewers’ entertainment needs.
FoodFood is an Indian food and lifestyle channel that has been synonymous with the best savoury dishes and food trivia since its launch in 2011. From young kids to grandparents, the show features delicacies that cater to everyone’s taste-buds! FoodFood will continue its run on SonyLIV by bringing the best from the culinary world to your devices, as well as engaging discussions between chef Sanjeev Kapoor and other celebrated Indian chefs like Harpal Singh Sokhi, Amrita Raichand, Anupa Das, Ajay Chopra, Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi, Shantanu Gupte and Pranav Joshi to name a few. FoodFood will be available as a LIVE channel on SonyLIV.

Rajshri Food has emerged as a popular YouTube channel that meets the needs of the millennials by offering them an assortment of quick fix recipes, main courses and healthy alternatives that will feature renowned chefs like Varun Inamdar and Ruchi Bharani. SonyLIV will feature these culinary episodes spanning a duration of 5-7 minutes each. 

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