Docplexus Surpasses 250,000 Members, Retains Position as India's Largest Online Community of Doctors

Manish Arya / On 2017-11-01 05:59:52

Three-and-a-half-year-old healthtech player Docplexus has crossed the 250,000 members mark, firmly securing itself as the largest digital professional network of Indian allopathic practitioners.

This phenomenal growth is a result of the platform's ability to maintain the quality of its offerings while consistently adding new, innovative features. While some of the initial offerings like patient case studies, online CME courses and live interactive webinars continue to be widely accessed by physicians, some newer initiatives like 'Docplexus News', a weekly news series covering latest healthcare happenings, are also driving huge engagement.

Since it first began operations, Docplexus portal has witnessed more than 40,000 clinical case discussions. Currently, over 18,000 doctors log onto the website or app every single day. Phanish Chandra, CEO & Co-founder, notes, "For a long time, doctors lacked sufficient avenues to hold meaningful dialogue with peers, consult experts on challenging patient cases, learn about latest therapies or even stay updated on healthcare policies. Docplexus has eliminated all barriers and successfully united doctors across regions and specialties on a single digital platform. Our portal is now the only thing a doctor needs to effectively meet all his knowledge needs."

Dr. Yasoda Kurra, Consultant Obstetrician and Gynecologist, corroborates, "Docplexus enables a doctor to clarify all clinical doubts in a more professional manner. All experienced doctors give their opinions and practical guidance. I have really benefitted through this platform."

Docplexus' steady ascent as the Valued Digital Knowledge Partner of Indian Doctors has gained recognition from academia and industry alike. It recently won the 'Best Brand in Social Media and Digital Marketing' award from CMO ASIA, Indira Group and World Federation of Marketing Professionals & World Sustainability.

Docplexus has also emerged to be the Most Trusted Digital Marketing Partner of Pharma industry. Using its core expertise of engaging doctors via insightful content, it has developed a range of marketing solutions like webinars, and content marketing strategies for launching new products, shaping therapy areas, reviving legacy molecules and so on. So far it has acquired 25 digital marketing projects with 17 reputed pharma players including Lupin, Eli Lilly & Co., Dr. Reddy's, Cipla, Novartis, GSK, Merck, Piramal, Sanofi and Sun Pharma.

Phanish observes, "We have witnessed a remarkable shift in the industry's mindset towards digital initiatives. Indian pharma marketers fully realize the high potential of digital technology for physician outreach and engagement, and are taking concrete steps to leverage platforms like Docplexus to the fullest."

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