Expedia Flip Flop Survey 2017: Safety (95 percent), Cleanliness (93 percent) Become Priority for Indian Travelers while Choosing a Beach Vacation

Manish Arya / On 2017-11-09 05:21:58

Expedia, a leading full service online travel company, today released the results of the 2017 Flip Flop Survey, an analysis of behaviour and preferences amidst beachgoers in Asia Pacific, Europe, North and South America. The survey highlights interesting findings regarding Indians’ preference and behaviour towards beach holidays.

Manmeet Ahluwalia, Marketing Head, Expedia in India said, “Flip-Flop Survey 2017 brings forth an interesting shift in preference of the Indian travellers while choosing a vacation destination. Till about a couple of years ago, the top factor was always the overall cost and discounts, which has now been replaced by larger concerns like safety and cleanliness, further driven by great weather conditions and positive reviews from fellow travellers. Besides this, there is a rising trend for selecting destinations with baby-sitting services and kids-friendly/family-friendly activities, so that the couple also gets to spend some lone time together.”

“Social media is emerging as strong driving force in creating vacation happiness with Indians being #1 in always- taking selfies (22%), posting photos on social media (22%), ‘checking in’ on social media (21%) and connecting with others through social media (19%). The survey also highlights that 24% Indians are social media obsessed beachgoers who spend the majority of their time uploading pictures and video to social media” he added.

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