Bharti Airtel and Google announced a strategic partnership that is expected to set new grounds in mobile search and help redefine the mobile Internet in India. As part of the agreement, Airtel will bring Google search to the Airtel Live mobile WAP portal.
Google will also incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal.
The Google search engine on Airtel Live mobile portal will enable Airtel users to use the Google search engine to easily access content. Google will power searches on Airtel Live in two areas on net (rich content on Airtel Live) and off net (Internet on Mobile). Airtel Live has over 50,000 exclusive pieces of content including information like news, stock ticker and sports scores and downloadable content like games, music, video clips and wall papers. Also, for customers who access the Internet through their mobile phone, Airtel will bring to them the power of Google in a format
that makes mobile surfing an enjoyable experience.
Google will also incorporate Mobile Ads, which are text advertisements based on search terms that are displayed alongside search results on the Airtel Live mobile portal. This will enable advertisers to reach targeted users with their products and services on a cost-per-click basis. This new business model is a first for both consumers and businesses in India.
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