Xerox has rolled out “Momentum 2007”, a series of reseller engagement activities and outlined plans to strengthen its presence in Madhya Pradesh. This will involve activities such as appointing new channel partners, certification of all authorized partners and also conducting partner meets.
As part of “Momentum 2007” reseller meets, Xerox India announced the appointment of a new Sub-Distributor Streamline for distribution of Xerox's Office range of products (mono & color laser printers and multi-functional devices) in Indore.
Delighted at its partnership with Xerox India, Mr. Pankaj Jain, Director, Streamline, said, “We are excited to be associated with a Brand like Xerox, and now we will be able to offer excellent and smart alternatives to our customers.”
Sharing details of “Momentum 2007”, Mr. Jose Leon, Senior Marketing Manager, Channel Programs, Xerox India Limited said, "We are excited to be in Indore to showcase the depth and breadth of our product portfolio and engage with our channel partners. We would look at expanding our channel base in Indore and reach new customers with our broad range of state-of-the-art printers and multi-functional devices. We take this opportunity to thank our partners who have been successfully positioning Xerox as a household brand to the end-customers in the past also.”
Added Mr. Leon, “To further enhance our presence in this market, we have partnered with Streamline as our sub- distributor for this region. With experience of more than a decade in IT Hardware & Peripheral industry we are sure that this partnership will help Xerox leverage its strong brand equity to reach out to end customers. This association will also facilitate ready availability of equipments, consumables and services of all Xerox Channel products in Indore.”
“Momentum 2007” has been designed to serve as an extended platform to engage new IT Resellers and also to communicate Xerox's value proposition and the benefits of partnering with Xerox which includes aggressive advertisement & promotion support, market development funding, customized collaterals and marketing events
|
