Western Digital has announced the introduction of its new range of external storage products for the Indian market. As consumers increasingly demand high capacity digital storage to secure their important documents and valuable personal content, WD's new launches - My Book Premium ES Edition, 250GB WD Passport Portable and My Book Family - provide consumers with data protection, easy connectivity and high capacity storage solutions.
- The My Book Premium ES Edition external hard drive incorporates eSATA (external Serial ATA) and USB 2.0. eSATA is a new technology that transfers data between the external device and the computer at higher rates than ever before. The technology offers consumers superior performance for multimedia applications such as streaming music or movies, or video editing. The eSATA interface on My Book Premium ES Edition can move data to and from a PC or Mac as fast as 300 megabytes (MB) per second - much faster than USB 2.0, which has a standard transfer rate of about 60 MB/s (480 megabits per second). PC and Mac compatible, My Book Premium ES Edition includes EMC Retrospect Express HD 2.0 backup software, which provides users the tools needed to back up and restore a single file or an entire system in a few simple steps. Its intelligent drive management system SmartPower - automatically powers the device on and off with the computer; the Safe Shutdown feature ensures data is saved before shutting down. The estimated price of 320 GB capacity of the product is Rs. 6,950 and of 500 GB capacity is Rs. 9,450.
- The 250 GB WD Passport Portable Drive with a plug-and-play capability is a travel-friendly stylish pocket-sized appliance. WD Sync software allows consumers to take desktop content with them by simplifying the synchronization of essential personal files and Microsoft Outlook data on a PC. Should owners misplace the drive, they know their data is protected with 128-bit encryption. Google software on the drive allows users to quickly locate files with the Google Desktop Search search tool, manage photos with Picasa photo organizer software and simplify Web searches with the Google Toolbar search bar. The estimated price of 250 GB WD Passport Portable Drive is Rs. 9,950.
- The My Book Family is now available with capacities of 750 GB and 1.5 TB. From remote access and sharing anywhere in the world to simple add-on storage and back up, the My Book family meets a variety of needs generated by today's increasingly large files from digital pictures, HD (high definition) video and music. WD's My Book family includes My Book World, My Book Pro, My Book Premium and My Book Essential Editions. WD's My Book Pro, Premium and Essential Editions are the easiest way to add extra storage to a PC or Mac and offer plenty of room to back up and store precious data. Each member of the My Book family solves storage needs for the variety of consumers and their respective purposes: from simple, plug-and-play backup to high-performance additional storage for massive audio/video projects. The estimated price for the My Book family ranges from Rs. 13,950 to Rs. 34,950 depending upon the model and the capacity.
These products and other WD external storage systems are available through WD's external drive distributors - Champion Computers, Mediaman Infotech and Venktron Digital Systems in India . All these products will carry standard three-year limited warranty except My book Pro Series which carries five-year limited warranty in India . The warranty service will be handled through WD Express Service.
Commenting on the announcement for Indian market, Mr. Sharad Srivastava, Sales Director, South Asia and India , Western Digital said, WD has always pioneered cutting edge hard drive technologies across the world. This new range of external hard drives is testament to this expertise. With the growth in the consumer segment and disposable incomes, the consumption of content is expanding exponentially. This has made reliable and secure storage and archival systems, the need of the day. In launching our new range of products, WD is reiterating its commitment to this market while providing it with the best technology. |
