As part of Xerox's initiative to consistently reward its channel partners, the company has launched a “ never before ” channel program “Race Ahead Challenge”. Under this program a channel partner gets an opportunity to win aspirational products from a mobile phone to a Mercedes Benz, with every Xerox product they sell.
“ Race Ahead Challenge ” is a point based channel scheme and is applicable to sale of Xerox WorkCentre 420 CP and Xerox WorkCentre 420 D (A3, 20 PPM network laser printers with copier functions). On sale of stipulated number of Xerox WorkCentre 420 CP and Xerox WorkCentre 420 D the channel partner gets an opportunity to win attractive items that include a mobile phone, a digital camera, a Kinetic Honda, a Hero Honda Karizma bike, Maruti 800, Maruti Zen Estilo, Honda City, Honda Civic and Honda Accord.
About the “ Race Ahead Challenge ” Program :
• The channel program is valid from June 15 till September 30 on the sale of Xerox WorkCentre 420 CP and 420 D models
• On purchase of 2 units of Xerox 420CP “or” 420D from Xerox, the channel partners can earn one match point. The more the points a channel partner accumulates the higher the value of the reward/gift that he can win.
• The channel partner needs to register his name on Xerox Partner Net portal ( www.partnernet.xerox.com ) to participate
• All partners can register their and see their position on-line on the Xerox partner portal
Sharing details of “ Race Ahead Challenge ” channel scheme, Mr. Jose Leon, Senior Marketing Manager, New Office Group, Xerox India Limited , said, “Xerox consistently looks at devising innovative ways to reward its channel partners for their efforts and commitment. Keeping in line with Xerox's intent, this unique and exciting channel scheme is aimed to make Xerox's channel partners feel special by offering them a chance to fulfill their dreams of winning aspirational items such as a Mercedes Benz.”
Going a step further, Xerox is also providing advertising support to its channel partners to increase the visibility of Xerox products and solutions for the SMB segment. Xerox has also rolled out special end customer offers for this segment. All the leads from these campaigns are passed on to the channel partners to enable them to accelerate in the “Race Ahead Challenge” program.
|
