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Acer Abridges the Digital Divide

June 20, 2007

Acer has announced the launch of its Aspire 3680 series for the Indian Market. The Acer Aspire 3680 series is the lowest priced notebook from a major MNC vendor and is targeted at empowering the common man with complete computing technology at an affordable price.

The Acer Aspire 3680 series, the latest introduction to Acer's attractive range of notebooks, uses a Celeron M 430 (1.73 GHz) or above, for increased power and excellent performance. With system memory of 256mb, a 14.1" Wide screen and Combo drive, it is a complete Notebook in every sense of the word. With a Linux operating system, the Acer Aspire 3680 series will now be available at Rs. 19,999/- (excluding carry case & taxes). This breakthrough price of INR 19,999 is being achieved via a special limited period offer of INR 2500/- as cash back offer on purchases till 25th June 07 or stocks last, whichever is earlier.

Acer in India has been a pioneer in opening up the notebook to the common man in India by consistently focussing on making technology affordable to the common man. The company was the first to break the sub 60k, 50k, 40k and 30k price barrier in India and continues its tradition of offering the best value for money product in the market by breaking the 20k price point and opening up the notebook to a completely new target customer.

Mr S Rajendran, GM Sales & Marketing, Acer India said "The Acer Aspire 3680 series is part of Acer's initiative of 'making mobile computing more affordable' and a response to the demand for low cost and efficient Notebooks. We have been following the market closely and have evaluated the requirements of the Indian Consumer before tailoring such a product. The Acer Aspire 3680 series has all the specifications required to improve productivity of people working on the move and encourages them
to graduate to Notebooks from desktops. Acer is the first MNC to offer a fully loaded machine at this price point. With the Acer Aspire 3680 series, we have once again broken all barriers without compromising on features, a first in the industry."

Acer today addresses all segments of the notebook market with a range of feature led notebooks cutting across price spectrum ranging from INR 20,000 all the way upto to INR 1,00,000+ with its premium range of Ferrari branded notebooks.

* Price applicable post cash back offer of Rs. 2500/- to end customer for limited period, conditions apply.

 
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