Brother has organized `Colour Carnival' a customer interface event to leverage on the recent launch of Inkjet MFCs, targeted at Home, Home Office, Small office, Hobby segment.
Colour Carnival is being conducted at 15 cities in three phases over a period of 45 days, divided into three fortnights. The first fortnight, the campaign kicks off from Mumbai in the West, followed by the other metros, and also covering Bangalore and Hyderabad . Subsequently the Carnival will be phase rolled to other nine cities in two phases. Brother plans to conduct these promotions through malls, and other IT retail spaces wherein already about 60 outlets have been identified.
Mr.R.S.Anandkumar, General Manager – Printing Solutions, Personal & Home Divisions, said, " The Colour Carnival will serve as an ideal platform to introduce our range of inkjet MFCs, and Innobella consumables to the customers, wherein they can get a touch and feel, thus explore the new paradigms of colour printing. We want to popularize the concepts of `Colour' and `Convenience' at your fingertips, thus wanting customers to have a touch and feel of our Inkjet MFCs.
Brother International India, had recently launched its own consumables in the Innobella brand, has also launched six inkjet MFCs under the MyHome Series that are competitively priced to provide the customer with ultimate value for money. The models launched include: MyHome Series - DCP-130C; DCP-330C; DCP-540CN; 6in1 MFC-440CN; 9in1 MFC-665CW and MFC-240C. The company is offering a 1 year onsite warranty even for the entry level models which is a unique Brother offering.
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