Sony has launched its new High Definition (HD) Handycam and Cyber-shot models. Building on the runaway success of High Definition, the new models embody the best of this rapidly advancing technology with revolutionary designs to create seven of the most powerful and best looking products in each form factor.
As HD becomes more pervasive in Asian households, it is only natural to want to view all of your content, including photos, in High Definition. HD lets you see a whole lot more razor sharp reproductions with the minutest of details all in crystal clear quality. While others profess to provide you with HD quality, only Sony delivers the complete HD experience seamlessly and easily. We are confident that our new products support a shift in customer behavior -- from viewing digital photos on a PC to having a full entertainment experience in the living room. To simply put it, since we are the leaders in HD, and the future is HD, the future belongs to Sony, said Masaru Tamagawa, Managing Director, Sony India.
With more than twice the pixels resolution that Standard Definition offers, the HD difference is clearly visible. In short, everything looks far more life-like and amazingly realistic. From the first time you experience the capabilities, efficiency, and flexibility of digital High Definition technology, it is almost impossible to go back to conventional products.
Adding to its Handycam range, Sony has unveiled four new stylish High Definition camcorders - the HDR-CX7K (Memory Stick format), the HDR-HC5 (DV tape format), the HDR- UX5 (DVD format) and HDR-SR5 (Hard Disk). Each of these camcorders offers Sony's original ClearVid CMOS sensor and Enhanced Imaging Processor that allows both high quality videos and still images to be captured as well as extensive 5.1 Dolby Digital surround sound capabilities. Proving that Sony truly is at the heart of consumer needs, each of these camcorders incorporates innovative consumer driven design elements to improve the user experience, including 4 mega pixel cameras, 2.7 Wide Clear Photo LCD Plus, external navigation keys for ease of use and compact size, which enhance both the experience and appearance of these camcorders.
Designed to make photo viewing entertaining and fun, Sony 's three new Cyber-shot digital cameras - DSC-W200, DSC-T100 and DSC-H9, feature a High Definition component output. These new cameras offer simple and direct connection to an HDTV set so you can easily integrate full 1080 HD photo viewing into your home theater. Packed with Double Anti Blur solution and Bionz high-speed processing engine, these digital still cameras compensate for shaky hands, minimize blur to preserving images in bright highlights and more detail - for great results even in difficult lighting conditions. All models sport Carl Zeiss 3x optical zoom lenses and traditional, eye-level viewfinders, wrapped in sleek metal bodies. It's easy to connect the Cyber-shot cameras with your HDTV. Just dock your digital camera in the Cyber-shot cradle and watch your memories unfold in HD in the comfort of your living room.
Sachin Rai, Product Head, Digital Imaging, Sony India said, There's a generation of style-conscious, tech-savvy people who want the brands and products in their lives to reflect who they are and we are committed to developing these distinctive products for our customers. We believe that our new Video and Digital Still camera range completely embodies everything that today's consumers are seeking in terms of unique design and flawless performance.
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