Sony Electronics with its latest introduction of LightScribe and SATA DVD Writers has become the industry leader with maximum range of DVD Writers. The range includes products to suit every requirement and segment. With 6 models namely the DRU-170C, AW-G170S-SATA, AW-G170A (all internal), DRU-835A LightScribe, DRX-830UL and DRX-S50U (all external), Sony is now ready to cater to every kind of requirement.
The 6 models mentioned not only provide a wide variety to choose from, but also support DVD+R DL (Double layer), DVD-R DL (Double layer), DVD+R, DVD-R, DVD-RAM and even LightScribe that allows users to get their desired images etched on the media itself rather than going through the grind of printing labels and sticking on the media.
Mr. Vincent Chng, Head and Regional Sales & Marketing Department for Computer Peripherals products in Applications & Devices Marketing (Singapore)(a division company of Sony Electronics (S) Pte Ltd), was ecstatic with the recent introduction said “With the broadest range of DVD writers, we are offering options and value to the customers. And with Rashi, our exclusive distributor at the marketing front, we are confident of paving greater inroads in the coming days."
With the PC coming off age from being a normal beige box sitting in a corner to being a lifestyle product, users today are not content with just one color being offered. Similarly, Sony's DVD writers are also available in prominent black, white with acrylic silver lid to provide users and SI (System Integrators) to match any PC.
“With the widest range now being made available from Sony, we are all set to go out and reach to end users as well as SI to provide various storage solutions. Besides the usual marketing programs that we have been running, there will be all lot of in shop décor activity to create awareness about buying from authorized partners to enjoy more benefits,” said Mr. Hemvardhan Shah, Product Manager, Sony optical drives, Rashi Peripherals.
Another aspect that has taken PC segment by storm is the increase in the different types of PCs from economical PCs to lifestyle desktops and high-end multi-utility entertainment PCs to laptops. All PCs require a different type of DVD writer and Sony is the only one to fit in the bill for all.
Besides, Sony also offers one of the widest range in interface connectivity including the USB 2.0, ATAPI, SATA and DV iLink so one can be assured that Sony's DVD writer is compatible with any PC be it an expansive laptop, lifestyle desktop PC or even a gaming PC.
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