BenQ has announced its foray into the laptop segment in India with a range of sleek, designer Joybooks. A perfect fusion of visual technology and design excellence, the new range will offer three distinct models, BenQ S32W, BenQ R43 and BenQ Q41. BenQ Joybooks aim to provide an incredible digital life experience with their UltraVivid Technology and true-to-life display.
BenQ Joybooks are characterized by a variety of design concepts that contribute to their striking and elegant looks. Sure to make an impression on the corporate women, the S32W model has a silver strip with a diamond-cut logo on the outside to match the artistic POP art pattern, 3D image embedded in the svelte aluminum body and a ripple textured touchpad. All these design elements fabricate an elegant appearance for the S32W Joybook model. The BenQ Q41 Joybook is specially designed for users who seek newer and unique features in their gadgets. The Q41 Joybook model has an auxiliary 2.5 inch screen on the outer panel that allows users to view photos, play games and listen to music even when the Joybook's lid is closed. The BenQ R43 Joybook comes with a polished deep black lid and a band with an inscribed laminar film that depicts and shines with the city skyline to give the Joybook a shimmering appearance, making it perfect for those who want to add to their glam quotient.
On the launch of the new category, Mr. Adrian Chang, President, BenQ Asia Pacific Corp. said, “BenQ has done exceedingly well in the digital lifestyle devices market in the Asia Pacific region and has been witnessing an increasing demand for computing products in India. India is a key market for us and with our entry into the laptop category with our Joybooks, our commitment to add delight to the digital life experience of the users is re-emphasized.”
BenQ's patented UltraVivid Technology increases the brightness of the screen by using the DBEFTM (Display Brilliance Enhancement Film) technology and results in providing vibrant and sharp quality pictures even in variable lighting conditions. The Joybooks incorporate Intel® Core2 Duo Processor and Windows Vista Premium, making them an ideal solution for multi-tasking applications and facilitating smooth functioning of the system. In addition, wireless connectivity, built-in Bluetooth, speakers, microphones and one touch back-up process for data security make the Joybooks the most technologically advanced in the category.
Mr. Danny Yao, Director - Asia Pacific Corp, said, “With the introduction of Joybooks, BenQ aims to carve a niche for itself in the Indian laptop market. Our understanding of the world-wide consumer trends and needs motivates us to innovate and offer products that meet the expectations of the users and add delight to their experience with the brand. ‘Joybook' is a category that aims to achieve BenQ's vision of ‘Bringing Enjoyment and Quality to life.”
BenQ Joybooks range is priced at Rs.30,000 onwards.
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