Acer has announced its latest exclusive retail scheme, designed specifically for their Retail partners across the country for May – June, 2007. Continuing its commitment towards ensuring retailers have best in class schemes, the “Lage Raho Acer Bhai” scheme is open to all Acer Mall and Acer Points across the country.
“Lage Raho Acer Bhai”, has been designed to reward retail partners via a host of schemes available to them on a monthly and quarterly basis which is over and above the regular schemes available for the channel partners. These include monthly booster schemes, TOB for achieving quarter targets and an exclusive booster for AMD based acer SKUs.
Mr. S. Rajendran, GM – Sales and Marketing, Acer India said , “Retail is the way forward for the PC industry in India . In an environment such as ours, where the consumer has multiple choices of brands each day, retailing becomes a key medium to reach out to them. In such a scenario, it is very important to reward and recognize the efforts of our retail community. T his incentive scheme is one of many initiatives that we have for our retail partners. Acer has always set new standards in everything we have pursued. Recognition as innovators and a reputation as leaders in our field is something that we have always strived for.”
The scheme is split into three sub schemes called - the “Powerplay”, “Mad about AMD challenge” & the “Acer Warrior club” award. The “Powerplay” award is a monthly booster scheme motivating partners spread their purchases through the month. The “Mad about AMD challenge” award is an exclusive contest on AMD notebooks & Desktops where Acer will continue to test the demand for AMD within the retail community and the ‘Acer warrior club' is an additional booster for achieving the Quarterly targets.
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