MTNL has launched the world's first “Convergent” Voice SMS service for its fixed and mobile subscribers. The Convergent Voice SMS Service is based upon the patented “Voice SMS” technology from Kirusa, a leading mobile value added services provider based in New Jersey , USA .
MTNL fixed line and mobile subscribers in Delhi can now send personalized Voice SMS messages to friends, family and colleagues across MTNL's mobile and fixed networks within Delhi . This service would also be available to MTNL subscribers in Mumbai shortly.
To support the launch, Kirusa has deployed and integrated the Kirusa Voice SMS platform into MTNL's fixed line and mobile networks. This is a first ever deployment of Voice SMS across the world by a convergent carrier, wherein fixed line and mobile subscribers have an option of sending Voice SMS messages to other fixed line or mobile subscribers.
MTNL fixed line and mobile subscribers will pay Rupee 1 per minute to send, forward or reply to a Voice SMS message. They will be able to listen to a message free of charge for the first time, and will pay Rupee 1 per minute for listening to the message again.
Mr. A. K. Arora, Executive Director of MTNL, said, “MTNL believes in offering innovative value add services to all subscribers. The Kirusa Voice SMS is a unique convergent service that works seamlessly for fixed and mobile customers of MTNL. This is the first time that fixed line subscribers will be able to benefit from a Voice SMS service. We believe that Kirusa's Voice SMS will generate heavy usage as it provides value to our entire subscriber base.”
Mr. K. C. Gupta, Executive Director (Operations), MTNL commented on the occasion, “The scale of customization of Kirusa's Voice SMS to our desired configuration showcases the flexibility, scalability, and robustness of the Kirusa Voice SMS solution. We are confident that the Convergent Voice SMS will be heartily adopted by the MTNL subscribers, and we plan to market this unique service to our customers aggressively.”
Dr. Inderpal Singh Mumick , Founder and CEO, Kirusa said, “We are pleased to work with MTNL to bring the Voice SMS service to fixed and mobile users in Delhi and Mumbai and we congratulate MTNL on the launch of the first ever Convergent Voice SMS service in the world” He continued “We are confident that this service would help MTNL to retain and extend its leadership position in both Delhi and Mumbai.”
Mr. Taranjit Batra, VP Sales at Kirusa commented, “MTNL is the lifeline of Delhi and Mumbai. We are very confident that the simple and easy to use Convergent Voice SMS will help MTNL subscribers adopt it in a big way.” |
