Hewlett-Packard has achieved a milestone in the industrial wide and super-wide format printing with the installation of its 100th HP Scitex digital printing solution in India. The HP Scitex XL1500 installed at Positive Point, Gujarat's leading digital printing house forms a part of the Rs. 3.2 crore investment made by Positive Point on HP Scitex and large format printing solutions till date. Targeted at the Point of purchase (POP) and Point of Sale (POS) applications, the installation of the HP Scitex XL1500 in India is a milestone for the booming retail industry.
With the new HP Scitex digital printing solutions , HP has introduced innovative and more cost effective branding options to ensure more visibility to one's brand. The new HP Scitex XL1500 opens a clear path to super-printing success. It delivers a unique combination of high productivity and performance, cost effective production, and superb print quality - in short, all the key elements needed for rapid return on investment. With the HP Scitex XL1500 one can print almost any application, in almost any size, format or media, double-sided or backlit.
Commenting on the achievement, Pankaj Goswami, Country Category Manager – Large Format Industrial Printing, Imaging & Printing Group, Hewlett-Packard India Sales Pvt. Ltd., said, “HP Scitex sets world class standards in digital printing and has been enabling growth for printers in both domestic and export markets. We are proud of our association with Positive Point and their strong belief in HP's solutions that will help them grow their business. Retail is the next big opportunity in India and leading digital printing houses such as Positive Point will be best positioned to address this market with cutting edge HP Scitex printing solutions.”
Speaking on the partnership, Kirit Faldu, Managing Director, Positive Point Graphic Process Ltd. said, “Our association with HP has been invaluable in our growth and development as a leading graphic processing company in Gujarat with a competitive technology edge. The new HP Scitex XL1500 has facilitated cost-effectiveness with unbeatable quality and helped us explore new opportunities and potential markets such as retail. This phenomenal partnership with HP is getting stronger by the day and the mutual support is poised to continue.”
The organized retail sector is expected to witness a growth of about 15% by 2010 and currently estimated to form 2-3% of the total Indian retail market.
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