GlobalLogic, a leading global product development services company and pioneer of Outsourced Product Development (OPD) with over 100 customer partnerships, has announced the appointment of John Hitchcock to the newly-created position of Vice President of Marketing. In this capacity, Hitchcock will be responsible for leading the global marketing efforts and will serve as a member of the leadership team.
Hitchcock joins GlobalLogic from ClearCube Technology where he led America 's corporate and field marketing. With responsibility for both demand generation and brand expansion, he led ClearCube's transition to a more integrated online marketing model. The results included an increase in demand for the company's products and heightened brand recognition, culminating in InfoWorld Magazine awarding ClearCube “Technology Of The Year” in 2006.
Prior to this, Hitchcock held various marketing leadership roles in the IT services sector including Vice President of marketing for the global IT services firm eForce Global; and head of Americas and Europe field marketing for Cambridge Technology Partners, now a Novell company.
“John brings a unique combination of relevant experience to the table,” said Peter Harrison, Chief Executive Officer of GlobalLogic. “He has more then two decades of success in building, positioning, and marketing both software and IT services companies in the U.S., Europe, and India. His blend of marketplace analytics and operational execution, combined with a strong understanding of sales and business development resulting from his early years successfully selling software and services, will be a strong asset to GlobalLogic.”
Hitchcock commented, “As a global services provider to emerging and established technology companies, GlobalLogic has achieved a leadership position by delivering what its partners want: value-driven software product lifecycle solutions that shrink product development and reduce TCO. Through Velocity™, its distributed agile development methodology, open source platforms and technical prowess, the firm is well positioned to continue to deliver to its customer partner's needs. I look forward to helping GlobalLogic continue to innovate and build on its impressive record of outstanding performance.”
According to the technology and market research company Forrester Research, offshore product development has grown from $300 million in 2001 to over $3 billion in 2005. Forrester believes the growth rate of this segment will outpace traditional IT services off-shoring. GlobalLogic expects to continue leveraging its deep domain and technology expertise to remain an important partner to emerging and established technology leaders for global software product development. |
