Keeping pace with the channel engagement activities for 2007, Xerox has rolled out "Momentum 2007" a series of reseller engagement activities. These activities include appointing new partners, certification of all authorized partners and also conducting partner meets across 20 B & C class cities that include Amritsar, Aurangabad, Guwahati, Vijaywada, Dehradun, and Varanasi over the next two months.
"Momentum 2007" has been designed to serve as an extended platform to engage new IT Resellers and also to communicate Xerox's value proposition and the benefits of partnering with Xerox which includes aggressive advertisement & promotion support, market development funding and customized collaterals and marketing events.
Sharing details about the initiative, Mr. Andrew Horne, Managing Director, Xerox India Limited said, "Momentum in 2006 was a great success for Xerox through which we were able to engage with about 1500+ new resellers in A and A+ cities. It was also a great platform for Xerox to showcase its channel products and demonstrate its value proposition."
Added Andrew , "Keeping up with last year's success, we have rolled out " Momentum 2007" to further strengthen our presence in B and C class cities. Momentum'07 will facilitate a better vendor-partner relationship by providing our resellers with opportunities to expand their customer base and increase their profitability. We are confident that " Momentum 2007" will have a pan-India footprint and prove to be yet another success in 2007."
The agenda of " Momentum 2007" includes an address to all new IT resellers and a series of training and informative programs to educate the new resellers about Xerox's gamut of channel products that include equipments, consumables and paper. |
