Paprikaas Interactive Services (P) Ltd., a 3D animation and video games services company, has announced it is doubling the studio capacity from the present 170 to 340 in the next six months to cater to the growth demand the company is currently experiencing. The company is building a 100,000 sft sophisticated, state of the art studio at ITPL, Whitefield Bangalore . In February 2007, Technicolor, a Thomson group company made a strategic investment in Paprikaas to propel its creative, technical and computer animation capabilities to the global stage in the rapidly expanding Indian digital animation & content services industry.
Thomson's Technicolor Content Services is a leading provider of content preproduction, production, postproduction, and distribution capabilities to the broadcast, cable, feature film, advertising, and ancillary home video and DVD markets. The division provides visual effects, animation, and video game content creation and development services for leading studios and video game publishers. Technicolor Content Services' rapidly expanding animation and interactive services activities will allow Paprikaas to add up to 150 new positions at its primary animation studio in India.
Paprikaas is a premier computer animation studio offering creative, technical and production capabilities to design and produce computer animation for feature films, television programming, commercials, and video games, with a strong focus on digital 3D content. The company works with some of the top studios, production houses and video game companies in the world.
"Our investment in Paprikaas represents Technicolor's commitment to growing our animation activities to provide high quality animation for feature films, TV programming, commercials and games” stated Ahmad Ouri, president of Technicolor Content Services. “Plans are underway to double Paprikaas' capacity quickly and efficiently to meet increased demand for animation production”.
“Paprikaas' best-in-class talent and cost-advantages combined with Technicolor's world-class content services, technology infrastructure and marketing reach, will catapult the combined entity to a whole new level. This partnership will redefine the CG services industry in India and create a new standard of excellence.
“Our strategic partnership with Technicolor paves the way for us to provide a unique service offering to the global animation and gaming industry. Our synergies will provide a perfect balance between the front-office competencies of Technicolor through their global network in the market place and high-quality, cost-efficient back-office resources of Paprikaas. We would be aggressively hiring the best of animation and video game talent in the country and overseas in the next six months to cater to the growing demand from the feature films, advertising, television, and gaming industry. The need to provide the best experience to end users has ushered the use of special effects and animation content and we are well equipped to meet the industry demand.” said Nandish Domlur, Founder and CEO of Paprikaas Interactive Services (P) Ltd.
The alliance with Technicolor further strengthens Paprikaas' computer animation and digital content creation capabilities to expand its service offerings for the television, feature films and video game industries. The addition of Technicolor's creative expertise, marketing, infrastructure, and technology will transform Paprikaas into a digital content powerhouse that will attract the very best talent in India and capture the growing industry demand for high-end 3D/CG animation services for feature films, television, advertising and video games and provides Technicolor with a leading position in the next-generation CG services industry. |
