What Ranges of products and solutions do you have?

In India ViewSonic offers an exhaustive range of LCD & CRT Monitors from 15” to 28” . In fact ViewSonic pioneered in getting widescreen monitors in the country offering multiple usage benefits for our customers. Our monitor series CASA and MFM series like VX2255wmb/h with webcam integration was much acknowledged and appreciated across the segments. ViewSonic`s Toscano range ( VP50 series) integrated with our new OptiColor technology offers high-quality color reproduction with a 102 percent color gamut based on the National Television System Committee (NTSC) guidelines. In comparison, most CRT and LCD monitors on the market today only display 70 to 80 percent of the NTSC's range of colors. In addition, the display also features a dynamic contrast ratio of up to 4000:1 (typ) for enhanced light and dark images resulting in richer colors and vivid graphics for discerning users of printing and graphic industry.

Recently we also launched our stylish new series of LCD monitors, VX62 series, which perfectly blends alluring style with power packed performance. With exquisite style, including invisible speakers and a glossy black finish, the 19-inch VX1962wm/p and 22-inch VX2262wm/p provide consumers with a display that will be aesthetically pleasing in many rooms of the home and office. These displays tout industry-leading 20000:1 contrast ratio and color performance in a unique, multiuse design to enhance the PC entertainment experience and desktop computing.

Worldwide ViewSonic demonstrated its display leadership recently by unveiling of its first 120Hz desktop LCD technology. The 22-inch 120Hz prototype delivers rich, colorful, blur-free video performance on traditional gaming, entertainment and graphic applications, while also delivering eye-popping stereoscopic 3D when used with GeForce Stereoscopic 3D gaming technology. The 22-inch 120Hz display coupled with 3ms gray-to-gray response time provides much better Motion Picture Response Time (MPRT) than the typical “fast-response” displays available in the market today, virtually removing the appearance of motion artifacts and ghosting. This makes it the LCD of choice for extreme gaming, entertainment, computer animation, precision graphic work and traditional computer applications. Features, such as integrated 2Wx2 stereo speakers and Dual Link DVI digital input, combine to expand entertainment options and make the monitor a must-have display for 3D gaming.

On the projector front, ViewSonic offers an exhaustive line of both DLP and LCD Projectors. O ur products provide the best color performance and contrast ratio. Not only that our projectors come with innovative "ViewMatch" function which improves color saturation in DLP projectors extensively. Short Throw Lens equipped ViewSonic LCD projectors help reduce 1/3 of distance for same projection image. O ur projectors also come with 2 years Warranty with additional 1 year Warranty for Projector Lamp, which is the 1 st of its kind in the Indian market.

What is the core strength of the company? What are the additional benefits which we are planning to give it to the Channel Partners compared to competition?

ViewSonic is a US company headquartered in Walnut, California . We are leading global providers of visual display products in the world. We differentiate ourselves by investing heavily in the Research and development of our products which helps us introduce the most innovative and technologically advanced product lines in the market. We only make display, while others also make display... that's the difference.

What is your go-to-market strategy in India ? And do you have any program for your channel community?

At ViewSonic we believe that Channel forms an integral part of the entire sales process. Realizing this fact early in our business strategy, we introduced FINCH CLUB in India to offer an interactive platform to our partners to share their experience and to address to their concerns. Through this club we regularly offer various exciting sell through schemes and incentive programmes to our partners spread across different regions. We also equip the channel by organizing multi city dealer training meets to help them understand the global trends and ViewSonic advantage.

How Many Channel partners do you have? Is there any plan to increase the current number?

Currently over 1000 dealers are registered on our FINCH CLUB. In future we plan to increase this number by appointing more partners from the Tier II and Tier III cities.

What is your distribution model in India ?

At ViewSonic we have a 3 tier channel strategy i.e. from Distributors to ViewSonic Authorized Master Dealers and eventually to Resellers and System Integrators. Through our key distributors – Redington India Limited and Roop Technologies, ViewSonic promotes its latest in technology product line across the India to over 200 ViewSonic Authorized Master Dealers across India who then distribute our products to over 1000`s of System Integrators and Value Added resellers.