Nokia has launch it's second ‘Vernacular news portal' in association with India 's leading media house. - Bhaskar Group. The Nokia vernacular news portal will add a new dimension to mobility, allowing consumers to be in touch with the latest news in local languages, anytime anywhere. This unique news portal is aimed to bridge the digital divide and bring the internet revolution to the masses.
In this endeavor Nokia is now enabling the local language news paper initiative much stronger by enabling Hindi and Gujarati on the mobile phones by tying up Bhaskar Group that is present in MP, Rajasthan, Gujarat, Chhattisgarh, Haryana, Punjab and Chandigarh etc. With this innovative offering, all Nokia GPRS enabled handsets users across the country will be able to get national and international news in three regional languages and in English across categories of news - sports, travel, music, astrology and movies amongst others.
Today, Nokia news portal is available in 4 languages - including Hindi, Malayalam, Gujarati and English. In the near future Nokia plans to tie up with many such media houses to broad base the language offerings on the news portal which would further expand the reach. This is another industry first by Nokia with the endeavor to build an environment conducive to a faster and more inclusive growth.
Speaking at the launch of this innovative service, Mr. Devinder Kishore Marketing Director, Nokia India said, “As the industry leader, we are continuously working towards providing features and services that simplify the lives of our users as well as enrich their lifestyle. This path breaking application - ‘vernacular news portal', a mobile newspaper in the palm, will allow consumers to view news updates in their native languages at their convenience, adding a new dimension to mobility. We will closely work with developers to create timely and rich content and offer consumers the best levels of service.”
Mr Kishore further added, “We are delighted to partner with leading India 's leading media house, Bhaskar Group and we are confident that this application will revolutionize the way consumers view and consume their news. Through this offering, we are transcending the language barriers and extending the benefits of the data services over mobile phones to the people who would love to read news in their own language and at their convenience”.
Commenting on Nokia's tie up with the three leading media houses Mr. Girish Agarwaal Director Marketing, Bhaskar Group said, “We are very pleased to associate with Nokia, the industry leader in mobile communications for this unique innovation. Through this initiative we will be able to expand our reach across India and provide our readers for the first time an ‘informative' and enriched mobile experience in their language. As always the Bhaskar Group will strive to offer its millions of readers a ‘first-of-a-kind' reading experience on the mobile.”
Additionally with the launch of this ‘mobile newspaper', Nokia brings the benefits of all value added services for the first time in 10 vernacular languages. These include Hindi, Punjabi, Bengali, Oriya, Assamese, Marathi, Gujarati, Tamil, Telugu and Kannada in association with leading media houses across India . This application also supports ‘Search' & ‘Mobile Advertising', while making the "internet" and the “Search” facility available to the non-English literates for the first time in the country.
How To Download Nokia Vernacular News Portal
To download the Dainik Bhaskar & Divya Bhaskar news portal icon on your Nokia GPRS enabled handset by typing DB and sending an SMS to 5555. Post which the user will receive a URL on their handset and can download the icon by clicking on the URL and view the latest news updates instantly which will be refreshed every 30 minutes. The application can be activated on Nokia GPRS handsets such as Nokia 2626, 6233, 6300, 6131, N-72, N80, N95 etc.
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