Microsoft Hardware is celebrating its 25th anniversary of staying ahead of the computing curve by delivering groundbreaking peripherals that make the computing experience better and easier. What began in 1982 with a Microsoft Mouse designed to easily navigate Microsoft's first version of Microsoft Word has grown to an extensive lineup of innovative, indispensable products for today's computer-centered lifestyle.
Kicking off the year-long 25 year celebrations, the company today also unveiled an impressive line-up of products which include – special gaming peripherals, wireless mice, keyboards and webcams for the Indian customer for the coming year.
Targeting To Cross The Millionth Customer Mark
In India Microsoft Hardware is the leader, by value, in the fast-growing computer peripherals space. By virtue of its heritage of being the first to introduce innovative products such as optical mice and laser mice, and being the pioneer in bringing ergonomically-friendly keyboards and mice to the Indian customer, the company has gained an enviable position in the market.
Today the company reaches out to customers across India through a network of 9500 plus dealers/retailers in 93 cities and expecting to reach 100 cities soon. The company has set itself an aggressive target of crossing the millionth customer mark in India in 2007.
“25 years as a business is a huge milestone for us. This 25 year journey has also witnessed the growth of the business to being the leader in the computer peripherals space, not only in terms of value but also the mindshare we hold with the customer. By providing innovation and value to the customer both in terms of technology and design, we have continuously raised the bar on providing the best computing experience to the Indian customer. We are targeting a growth rate of over 50% for the next year,” says Mohit Anand, Country Manager, Microsoft Entertainment & Devices Division.
Mohit Anand also added, “Through the years we have built a rich heritage of leadership, trust and value with our customers and partners by continuously providing innovative and technologically superior products. Our products are ‘products of preference' with Indian computer users ranging from gamers to web designers to working professionals to teenagers.”
Increased Focus On Gaming Peripherals Category
The company this year plans to increase focus on the fast growing gaming peripherals category, which, according to industry estimates is expected to grow at a CAGR of 72% for the next 4 years. This strategy is also in line with the growing interest amongst the gaming community in India for specialized peripherals to enhance their overall gaming experience.
The latest range of gaming peripherals from MS hardware includes Reclusa Gaming Keyboard, Side winder gaming mouse, and the Wireless Xbox 360 gaming controller, which is expected to be the show stealer this year in this category. So, while the Xbox 360 gaming controller works both on the PC as well as Xbox 360, the Sidewinder Mouse is the first ever gaming mouse with LCD display. The products aim to offer the user the ultimate gaming experience.
Products in tune with evolving customer lifestyles
Keeping in mind the fast changing lifestyle and the evolving preferences of the Indian customer, MS Hardware is unveiling a series of products namely -Wireless entertainment desktop 7000, Natural ergonomic desktop 7000,Reclusa wired gaming keyboard, Sidewinder gaming mouse and the Wireless laser mouse 8000.
The average customer today spends a lot more time on his computer and does a lot more with his computer. MS Hardware products, be it the wireless products or the ergonomic designs, are made keeping in mind the changing need propositions of the customer. So, while the ergonomic designs ensure that the long computing hours are comfortable, the wireless products provide the convenience of mobility. MS Hardware products aim to take the customer's computing experience from the ordinary to extra-ordinary.
The products launched today, are designed with the latest technology to enable the user with best in class experience. Be it the Wireless Entertainment Desktop 7000, which has a rechargeable mouse & backlit keyboard, or the Natural Ergonomic Desktop 7000 with a 14 degree gable keyboard, they showcase Microsoft hardware's commitment in creating creative peripherals to help the consumers in making their computing more simpler and comfortable.
MS Hardware products are designed to work hard in order to make work easier for the customer, with new technologies and innovative features to make the user's day-to-day computing experience more convenient, comfortable, and productive.
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