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Lenovo Introduces Limited Edition Disney Signature Desktop

August 6, 2007

Lenovo and Disney Consumer Products have unveiled a new Lenovo 3000 H limited edition Power Rangers Mystic Force themed desktop. Targeted at children, the limited edition desktop features a vibrant red skin with the valiant superheroes of the Mystic Force series. With a view to appeal to children and youngsters of today, the graphic, designed by 3M's technology, 2 Controltac is both eye catching as well as distinctive. The red skin forms a colorful and sleek casing around the curves and contours of the PC symmetrically, offering a bubble and wrinkle free finish. This is the first time this technology has been applied for desktops in India and demonstrates Lenovo's commitment to offering the latest and most innovative technology in its products to customers.

“Today, PC purchasing decisions in the family are largely driven by the demands and needs of youngsters. Besides being tech savvy, children today look for style and individuality, besides pure functionality. The Lenovo 3000 H limited edition Power Rangers desktop has been designed and developed, keeping all these requirements in mind, making it the ideal computer for youngsters. This product has all the right elements blended into one- it's personalized, stylish, fun, and most importantly, offers worry free computing for both parents and children.” said Rahul Agarwal, vice president –Marketing, Lenovo India.

Power Rangers is amongst the most popular action-adventure series of all time around the globe. With over two years of television viewing on JETIX in India , Power Rangers has created a captivating experience for Indian audiences in the form of merchandise, on-air contests, mobile gaming, Jetix live events and home entertainment. The Power Rangers fans across the country will now find a whole new way of interacting with their desktop.

“Disney is combining cutting-edge technology with fantastic storytelling to create unique entertainment experiences that continue to delight consumers worldwide,” said Roshni Bakshi, Director – Disney Consumer Products ( India ). “Our brand represents an escape into a magical world, where Disney wonder, stories and characters come to life before your very eyes.”

The Lenovo 3000 H limited edition Power Ranger desktop comes with a standard 17'' LCD monitor, and is powered by the latest high performing, ultra-quiet, sleek, low power Intel Core 2 Duo Processor E 4400 2.00Ghz. The desktop also comes with 1GB RAM, a 250 GB HDD, 16XDVD +RW drive, in-built modem, Power Ranger branded speakers and an optical mouse. It is preloaded with Microsoft Vista Home Basic edition and features a special anti-bacterial keyboard from Lenovo.

According to Prakash Bagri Director OEM Business from Intel India , “We congratulate Lenovo on the launch of its Power Ranger desktop for children. The new PC is based on the Intel Core 2 Duo processor which is great for those who want an outstanding multi-media and gaming experience. It provides exceptional performance for highly threaded digital media creation software and ultra realistic games for gamers and PC enthusiasts who perform multiple complex tasks simultaneously. The Intel Core 2 Duo processor also operates more smoothly when multiple applications are running, such as writing e-mails while downloading music or videos and conducting a virus scan, offering a great computing experience for children.”

The Lenovo 3000 H limited edition Power Ranger desktop will be rolled out in phases. In the first phase the desktop will be available in 6 cities - Mumbai, Lucknow , Calcutta , Bangalore , Chandigarh and Delhi from August 6th, 2007. The desktop will soon be available nationally. Prices start at Rs 40,100/- and the product will be available in all Lenovo authorized storefronts.  

 
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