ATEN International, a leading designer, manufacturer and distributor of advanced connectivity solutions, has announced aggressive expansion plans to further increase its strong market share and sales revenue in India . In the framework of its channel expansion, ATEN will closely cooperate with Cubix Micro Systems, its exclusive Indian distributor with whom it enjoys a strong and long-time partnership. With this expansion, ATEN underlines its commitment to the Indian market; aims at maintaining the leadership position in the SMB market, and further expands in the high-end sector.
“With tremendous sales growth, we see India as one of our key markets with an immense growth potential in Asia and we can also see the urgency and need to be closer to our customers. ” says Jerry Liu, Associate Vice President of ATEN International. “To serve India 's market, we will closely cooperate with Cubix, who will provide a complete channel network together with real-time technical support. Over the next few months we will introduce our full range of new products and increase the route to markets at all levels by launching the Channel Enhancement Program with Cubix.” he adds.
“Indian IT industry is maturing fast and the market is well geared up for higher end server management online. We believe that the Over-IP KVM solution will be the driver of KVM market growth. With the launch of our complete ALTUSEN Over the NET™ remote management solutions, they will help for the secured and centralized management of entire IT infrastructure in multiple data centers, branch offices and remote locations,” Jerry Liu said.
In addition to the Over the NET remote management solutions, ATEN offers a wide range of enterprise class KVM solutions, including multi-platform KVM, LCD KVM and Cat 5 KVM switches. ATEN's customized KVM solutions help trim down compatibility related issues faced by administrators while managing different servers and data center devices.
Addressing the needs of both the small office and home office ( SOHO ), ATEN offers practical devices such as 2- and 4-port cable KVM or desktop KVM switches. ATEN, the first manufacturer to develop the cable KVM switch for which it received patent from countries worldwide, recently launched a complete line of DVI cable KVM and Hybrid cable KVM switches, the latter offering flexible combinations of PS/2 and USB mouse. ATEN's desktop solutions include the USB KVMP (Peripheral) series with an USB hub integrated into the KVM switch which centralizes the control of PCs and peripherals. Each USB KVMP model offers special features to meet various application needs.
ATEN has also earmarked fresh plans to further increase its channel partner network, by almost 40 percent, from the existing channel base of 15 Gold and 200 authorized reseller partners. To be executed by Cubix Micro Systems, this new channel initiative will enable ATEN to further consolidate its presence in major Tier 1 markets while allowing it to cultivate emerging market opportunities in Tier 2 and tier 3 cities across India . As the goal is to provide real time customer service and technical support, Cubix has been aggressively expanding their office locations in different cities. With full-fledged offices in Pune, Mumbai, Bangalore, Chennai, New Delhi and Hyderabad, Cubix now strives to further penetrate Eastern India beyond Kolkata reaching cities like Coimbatore and Chandigarh.
Keen to keep up the aggressive momentum through rest of the year, ATEN has already chalked out innovative channel development initiatives, product training programs and vertical specific end user seminars, to capitalize on emerging opportunities for its products across market segments and geographies in India . Amongst the various innovative channel initiative planned is the ATEN/Cubix Channel Enhancement Program, designed to enable authorized channel partner to avail of benefits such as free product training, demo products at a discounted rate, exciting performance incentives and Channel award programs. |
