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PENTAX announces the launch of Optio Z10 8MP Digital Camera

December 28, 2007

Pentax along with their India partner, IDLDPL (India Digital Life Style Distributors Pvt. Ltd.) announces the availability of Optio Z10 Digital camera in the Indian market. The compact digital camera equipped with a high-magnification 7X optical zoom lens that is convenient for various photography scenes.

The Optio Z10 is equipped with 7X optical zoom lens, the highest magnification among current PENTAX compact digital camera models, built in a small and lightweight body of easy mobility. The 7X optical zoom lens is an added advantage for the user to enjoy an unmatched photographic experience even from a great distance. In addition, the Optio Z10 has a high resolution of 8.0 effective mega pixels, and features shake reduction that allows stress-free telephoto photography, and face recognition with high-speed detection time. In all, the Optio Z10 is a model that everyone can easily enjoy photography with high magnification and high image quality.

The Optio Z10 is one of the small and lightweight 8mega pixels digital cameras in the Indian market which produce exceptionally fine-detailed photos. With 8.0 effective mega pixels and a high-performance Pentax lens, the Optio Z10 delivers high-resolution photos. Compatible with SD memory cards and SDHC memory cards, the Optio Z10 offers a generous 52 MB of built-in-memory.

The Pentax Optio Z10 is High magnification 7x optical zoom. The Optio Z10 features a 7x optical zoom lens that covers focal lengths from 6.3 to 44.1mm (equivalent to 38-266mm for 35mm format) and features a refraction lens system so the lens never protrudes from the camera while zooming. This optical zoom covers a broad range, from wide-angle to telephoto zoom, and offers ultra-high magnification of up to approximately 35.7x when combined with digital zoom.

The Optio Z10 offers High-speed Face Recognition AF&AE function of approximately 0.03 seconds The Optio Z10 is equipped with a Face Recognition AF&AE function that automatically adjusts the focus and sets the exposure so users may capture photos of people easily. In addition, this function can detect the faces of up to 15 people at once, and the detection time has been reduced to approximately 0.03 seconds at minimum.

Pentax Optio Z10's Auto Picture mode lets the camera automatically determines the best setting for the shooting conditions such as Landscape, Portrait, Night Scene, and Normal modes and chooses the optimal settings for each subject.

The camera also features Digital SR (Shake Reduction) mode which reduces camera shake and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high a sensitivity as ISO 3200, to match the brightness of the subjects. This enables photography with fast shutter speeds and images with less blurring. In addition, an electronic Shake Reduction function corrects blurring in images during image playback.

The Optio Z10 comes with a high resolution 2.5-inch LCD monitor with approximately 230,000 pixels that enables images and text to be clearly displayed. The LCD monitor offers a wide viewing angle of 170 degrees from all directions, making it easy to confirm images, even when looking at the screen from a side angle.

Other Features:

  • Digital wide function converts two images into approximately 28mm wide angle expression ( equivalent to 35mm format )
  • Mode palette provide quick access to 15 shooting modes and 15 playback modes
  • Data imprint function for easier image categorizing
  • Approximately 52.1 MB of built-in-memory
  • Compatible with SD memory cards and SDHC memory cards
  • FotoNation's red-eye compensation function for flash shots
  • Includes the ACDsee for PENTAX 3.0 image viewer/image management software that supports Windows Vista
  • Support PictBridge, DPOF functions, Eixf Print, and PRINT Image Matching III

Mr. Surinder Saini, Assistant-VP, Sales, IDLDPL, said, “The Optio Z10 8MP Digital Camera is very sleek and delivers the finest picture quality one desire for. It is equipped with the unique 7X optical zoom lens providing a magnificent photographic experience. Not only that the camera has as many as 15 shooting modes for different environment. The camera is equipped with a unique High-speed Face Recognition AF&AE function which detects the faces of up to 15 people at once which means a wide photography experience. We are really proud to be associated with Pentax brand and our efforts will be to push this product aggressively in the Indian market and garner very good market share”.

Price and Availability: Priced at Rs.20990/-and PENTAX OPTIO Z10 is available exclusively at IDLDPL. You can contact IDLDPL at 135-136-137, Rectangle-1, Plot No- D4, District Centre, Saket, New Delhi-110017, Phone: 011-46096400, Fax: 011- 46096430, Mail: contactus@idldpl.com Website: www.idldpl.com/

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