In keeping with its strategy of introducing breakthrough technology, innovative products in the Indian market, Samsung India has taken the lead by introducing the World's Slimmest Flat TV – the Ultra SlimFit TV in the Indian market. The Ultra SlimFit is 40% slimmer than conventional Flat TVs and has been designed to fit in small and narrow spaces. It has been launched in 53 cms (21") screen size and is priced at Rs.11, 000/-.
Samsung is offering fabulous enhancements for the Ultra SlimFit that ensure amazing flexibility while multiplying the viewing pleasure. The Wall mount option for the Ultra SlimFit allows the user to mount the TV on their favourite wall or in rooms where space is a constraint like shops or in the kitchen etc. In addition to its space saving design, the Ultra SlimFit comes equipped with Samsung's patented Digital Natural Image Engine DNIe technology, 100 Hz Natural Scan and Nano pigment technology for sharper and clearer pictures. The Nano pigment technology in the Ultra SlimFit TV ensures pictures that are more colourful and have a better contrast ratio. The Samsung Ultra Slimfit comes with 3 separate video inputs for colour and luminance, which enables the viewer to enjoy theatre like visual quality.
"By launching our new Ultra Slimfit series with more advanced features, sleeker designs and competitive pricing, we are seeking to incentivize consumers to upgrade from conventional Flat TVs to Slim TVs", states Mr R Zutshi, Dy MD, Samsung India. The Company is targeting a 300% growth in its Slim TV sales this year, with the Ultra Slim TVs accounting for around 50% of the sales. With the launch of Ultra Slimfit TV, CS21Z43MA, Samsung has a range of four Slim TVs in the Indian market in the screen sizes between 21'' to 29'', priced in the range between Rs 10,500/- to Rs 28,000/-. |
