Talisma, a leading provider of Customer Relationship Management (CRM) and Customer Interaction Management (CIM) solutions, will be hosting an exclusive breakfast round-table on “Emerging CRM trends in the Insurance Industry” in Mumbai on February 23, 2007 . The event will be keynoted by Mr S N Roy, VP-IT, Cholamandalam MS General Insurance and will feature a panel discussion chaired by Mr K Subramanian, COO of ING Vysya Life Insurance.
According to ASSOCHAM, the Indian Insurance Industry is anticipated to witness a 500% growth and reach US $60 billion in the next four years. Despite such strong growth and improving penetration levels, there exist significant challenges. Competition is intensifying, with players becoming more and more aggressive in customer acquisition. New distribution channels (including corporate brokers, bancassurance and the internet) and regulation (such as evolving FDI norms) are changing the Insurance landscape.
Insurers are trying hard to attract new customers and retain existing ones, including using Customer Relationship Management (CRM) tools to streamline their Marketing, Sales and Service processes. The event will focus on such CRM issues of interest to both Life and General insurers.
Girish Krishnamurthy , Managing Director, Talisma India , said “As a leader in Financial Service CRM, Talisma is very excited to be working very closely with the Insurance industry, which is poised for phenomenal growth. Our round-table will be an excellent venue for the industry's thought leaders to discuss Customer Management strategies.”
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