Microsoft has introduced Dynamics AX 4.0, its ERP (enterprise resource planning) solution for the enterprise segment in India . Microsoft already has a leading share in Small and Medium Business ERP segment.
According to IDC, the ERP market is expected to maintain a CAGR of 18 per cent over the period of 2006-2001. In 2006, the ERP market was estimated at USD 155.3 million.
Microsoft Dynamics AX 4.0 is an adaptable, scalable, global business-management solution for enterprises that works like and familiar Microsoft software. Through the use of web services and other enhancement, the new release delivers a complete ERP package to automate and streamline process across a company's financial, customer relationships, business services, human resources and supply chain.
Since its launch in the US in June 2006, Dynamics AX 4.0 has continued its momentum with more than 7,000 deployments across the globe. AX 4.0 is Microsoft's second offering in the ERP segment. Last year the company had announced Dynamics NAV, targeted at the Small and Medium Business segments and it has recorded significant success across India . In just one and half year it customer base has grown up to over 550 enterprises across verticals.
Speaking about Dynamics AX 4.0 Doug Hauger, Chief Operating Officer, Microsoft India , said, “AX 4.0 will help us augment our value proposition for enterprise customers and empower their people to re-engineer business process to increase business productivity and drive business change. The solution has designed to work seamlessly across heterogeneous environments. The sheer simplicity, ease of deployment and familiarity of user interface would facilitate increased adoption and use.”
Commenting on the general availability of AX4.0 Sushant Dwivedy, Business Group Lead, Microsoft Dynamics, Microsoft India , said, “Industry and vertical specific solutions are the need of the day and increasingly Enterprises are asking for customized solutions that address their business needs specifically. However, with most ERP implementations the complexity of the interface and the time taken to deploy and master the implementation prove to be big deterrents. By leveraging the familiar user interface, Microsoft has sought to simplify the entire process. We have consciously worked with customers and partners to test and strengthen the solution before bringing it to market and already have solutions for the Manufacturing, ITES, Construction, Automotive and Industrial equipment industries.” |
