“India is a country of vital importance to Xerox,” said Hervé Tessler, president, Xerox Corporation’s Developing Markets Operations, which includes India. “With his deep knowledge of the local marketplace and the channel business model, Rajat will be able to build on Xerox’s strong leadership position in both technology and services. His aim will be to ensure more and more Indian companies can benefit from Xerox’s offers, which make it easier for them to get work done.”

Rajat will be responsible for leading Xerox India’s strategy implementation and business operations, including sales of products and services, marketing, brand recognition, and customer service operations for Xerox India Ltd. He will focus on expanding Xerox’s channel presence and further strengthening Xerox’s partner relationships across India. He also will intensify the drive to bring Xerox’s  services offers, including document outsourcing, to more companies in all key sectors of the Indian market. To deliver against these growth objectives, Rajat will oversee the development of Xerox India’s talent pool.

“Xerox is one of the world’s most dynamic brands and a very exciting company – with exceptional potential to grow in India,” Rajat said. “Today Xerox provides world-class technology and supports critical business processes that help its customers focus on their real business – and achieve their business success. In my new role, I’ll showcase the value of what Xerox can bring to our clients and partners in India.”

In a career spanning over 20 years, Rajat has worked in the consumer, telecom and media sectors in the Indian economy with both start-up organisations and established multinationals. He joins Xerox from Mobile2win India, where he was managing director, CEO and non-executive chairman since 2007. Prior to this Rajat was senior vice president and managing director for Walt Disney India and executive vice president at Sony Entertainment. He has held previous roles with ASC Enterprises, Benckiser and Hindustan Lever.

Rajat earned a post graduate degree from IIM, Ahmedabad, and a B.Tech. from the Indian Institute of Technology.  He will be based in Gurgaon.

Xerox DMO is focused on Xerox Corporation’s growth opportunities in developing markets and countries around the world, including India, Russia, Central and Eastern Europe, the Eurasian countries, the Middle East, Africa, Latin America and the Caribbean.

“The Samsung HOPE Project that we are launching today is aligned with our Global Hope for Children program that seeks to bring attention to the worldwide need for childhood education and healthcare. Through the Samsung Hope Project, not only do we aim to provide good quality education to under privileged children, but also create an environment which is conducive to their overall growth and development. By using modern teaching methods and available technology, our objective is to ensure that children are encouraged to go to schools and are mainstreamed. We are pleased to partner with Aid India and Smile Foundation and are confident that together we will be able to make a difference”, states Mr. B. D. Park, President & CEO, South West Asia HQ & Managing Director , Samsung India Electronics Pvt. Ltd.

Samsung had constituted a high profile jury to evaluate and select partners for this program. The jury was headed by Dr. Raghunath A. Mashelkar, former Director General of Council of Scientific and Industrial Research (CSIR), and currently the President of Indian National Science Academy (INSA); Mr. Arun Kapur , Executive Director of Learn Today, Mr. Kishor A Chaukar, Managing Director of Tata Industries Limited (TIL), Ms. Anu Aga , Director on Board of Thermax Group and Mr. Anand Nayak Executive VP , HR from ITC Ltd. The Jury carefully scrutinized and evaluated all the nominations received and selected AID India and SMILE Foundation as the Partners for this initiative, based on the HOPE Project guidelines.

To strengthen the program and create consumer support for the movement, Samsung will contribute  Rs 100 from the sales of every Galaxy Note sold in the period between February – June 2012.  “Our objective is to promote the cause of education for children as widely as possible and encourage more people to join this movement. So while Samsung India will support the Project through the sales of its flagship Galaxy Note, consumers can even support our partners directly and make the Program stronger .” states  Mr. Ranjit Yadav, Country Head-Mobile & IT, Samsung Electronics.

AID India – Samsung SuperKidz Program
AID India was founded in July 1997 and has been working in Tamil Nadu for the last 14 years in the field of education. Founded by IIT and BITS alumni, it works closely with the Government and UNICEF to develop curriculum and methodologies to improve education quality in schools. Under the ‘Samsung SuperKidz Program’ children from 100 villages in Tamil Nadu will benefit from AID India’s vast experience and will learn Tamil, English, Math and Science through innovative teaching techniques. Comprehensive skill assessment and monitoring, individual attention, special focus for weaker students and regular interaction with parents, will ensure that the development of each child is taken care of. Through the program, children will be enabled to improve their grades and those that are drop outs are encouraged to re-join the formal school system.

Smile Foundation Mission Education Program
Mission Education, established in the year 2003, is the flag ship programme of Smile Foundation. The programme reaches out to more than 12000 children across 19 states in India. The program ensures education of under privileged children from backward rural/ urban locations. It aims at imparting education to bring changes not only in the amount of knowledge gained but also in the abilities to think and acquire habits, skills and attitude which characterize an individual who is socially accepted and adjusted. Through Samsung’s support, Smile Foundation will reach out to children at two centres in New Delhi and Noida. The program will enrol children in the age group of 6-16 years in bridge courses and enable them to get mainstreamed in formal schools. Children will learn subjects including Maths, Science, English and EVS. To ensure their overall development, regular events, extra-curricular activities and medical aid will also be provided.

Speaking on the occasion, Sharmila Tagore who is the Company’s ambassador for the cause of education  stated, “An initiative like the Samsung Hope Project becomes significant in view of the fact that there is clearly a need to focus on not just reaching basic education to more and more children and mainstreaming them , but also for ensuring that the quality of the education imparted is improved and the school drop out rate is controlled well . In this regard the Government, development agencies, NGOs and the private sector need to work together much more closely to reach out to the needy and support the deserving. By helping more and more children get mainstreamed, we will create a wider and healthier pool of educated children who will shape the next wave of India’s growth.”

Samsung Hope Project represents Samsung Corporate Social responsibility initiatives in the area of Education, Culture, Community Development and Sports. Some of the Company’s initiatives in the area of education include running e- learning centers in different parts of the country; Samsung Wheels of Hope, a mobile computer lab that gives children studying in government and government aided schools access to internet and Notebooks/tablets and Scholarship programs. Samsung is also running the Samsung Innovation Award at the IIT, Delhi.  The current Hope Project initiative seeks to further strengthen the Company’s efforts to reach quality education to more underprivileged children.

Samsung Hope for Children Project: Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with passion and purpose to actively serve as a generous and ethical corporate citizen everywhere we operate. Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education and healthcare. By supplying Samsung products, lending our expertise and providing financial support, we’re able to give thousands of children in communities around the world access to education, mentorship, leadership skills and life-saving medical treatment. It is one of the ways in which Samsung uses our innovation to create a better world.

“Winning yet another award for Charitra in quick succession is a matter of great pride and an excellent endorsement to the product and our efforts. We are very pleased to be recognized for facilitating a social change”, said Ganapathy Subramanian, Vice President of Design & New Applications, SAP Labs.

An abbreviation of “charity transformation,” Charitra  was designed and released by the SAP Labs team in India within 90 days and demonstrates SAP’s commitment to rapidly build innovative solutions that serve the needs of customers. Charitra enables non-profits to post their resource needs to a large community of people who want to help make a difference and to mobilize volunteers and resources toward a specific activity. For individuals and corporations, the online portal allows them to easily find causes that they want to support, connect with non-profits, other like-minded individuals, and share their experiences and outcomes with others.

Since its global launch towards end of last year, Charitra has been popular in the Indian market with over 6000 active users and participation from over 75 non-profit organizations. The portal has enabled over 50 non-profits and thousands of volunteers throughout India to connect during the ‘Joy of Giving’ week, a nationwide event during which millions of people volunteered their time and resources to many social causes.

With the purpose of making life better through innovation and the belief that life-changing shifts can only be achieved by keeping ahead of the curve and not resting on past successes, Asus has relentlessly strive to be the No. 1 in terms of quality, speed, service, innovation, and cost-efficiency and to magnify the retail presence across the country. The setting up of this store is a part of the company’s strategy in providing access to all the upcoming and latest technology to the customers in the Indian market including various small cities and towns. The company already has set up stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Jaipur, Thane, Raipur, Bhillai, Gurgaon, Durgapur and Cochin. With its retail expansion, ASUS is aiming at providing the opportunity to the customers to have firsthand information on its superior technology and product range.

“In the new digital era, we intend to fulfill our vision of becoming the world’s most admired leading enterprise and will continue to serve as the blueprint for making our customers’ dreams a reality. Opening up of retail store in Kanpur is certainly an affirmative step to live up to our customers’ expectations. We have taken up our retail venture expansively to focus on the reach aspect, so as to cater to the growing demand of our products all over the country” commented Mr. Alex Huang, Country Head-System Business Group, Asus Technology Pvt. Ltd. (India).”

The new outlet features the company’s entire range of Notebooks/Netbooks and intends to cease customer’s search for the best available option. The store will have the company’s entire range of Entertainment, Classic, Versatile and Elite series Notebooks/Netbooks. End users can look forward to the latest Gaming notebook G74SX and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity with an expandable keyboard docking station. The New U Series Bamboo Collection (a follow-up to the first Bamboo Series launched in 2008) blends the wonders of natural design with cutting edge notebook computing and stylish mobility.

In addition to offering outstanding reliability, solid performance and impressive value for money, the sparkling series bring exhilarating colour options like classy Grace Silver, the appealing Maroon Brown and Precious Black to suit the individual taste and style. The new laptop series feature a premium IMR (In Mold Rolling) finish, adding a new touch of style and class.

Commenting on the new sparkling Series launch, Mr. Sivakumar N., Vice President – Strategic Marketing, Product Management & Services – DS Division, Toshiba India said, “Toshiba’s new sparkling Satellite L740 and L750 series are a testimony to the company’s endeavour to offer superior quality and design to its customers through continuous innovation. Bringing the best technology, style and comfort to our customers is a part of Toshiba’s DNA, and with the launch of the sparkling series, customers can now enjoy a luxurious laptop experience coupled with superior Toshiba functionality at an affordable price.”

Staying Ahead In Today’s Digital Lifestyle
The Satellite L740 and L750 series offer a stylish design equally suited for use in the home or at work. Both series feature a dazzling finish in 3 colour options suited to make an individual style statement, while a large keyboard and touch pad with Multi-Touch Control provide a blend of comfort and usability. Both series support all the essentials required for everyday computing tasks.

Latest processors from Intel combined with the latest integrated graphics and high speed RAM, expandable upto 8GB, allowing speedy performance and the ability to run multiple programs, thereby offering a superior performance. SATA hard drive capacities of up to 750GB also allow users to store hundreds of documents, photos, music and videos which further brighten up on the HD LED display.

The 35.6cm (14) Clear SuperView LED screen in the L740 series and 39.6cm (15.6) Clear SuperView LED screen in the L750 series widescreen display are also perfectly suited to web browsing, high definition video or office documents and applications. Two stereo speakers also provide a rich audio experience, and the integrated web cam and microphone make face-to-face video conferences easy to set up.

Ready To Start Right Away
The Satellite L740 and L750 series are equipped with a selection of interfaces including three USB 2.0 ports, Wireless LAN, Fast Ethernet LAN and a Multi-Card Reader. Users can also opt between Windows® 7 Home Basic and Premium OS, suited to individual needs.

Along with a 6-cell battery pack, the new Satellite series laptops also feature a USB Sleep-and-Charge port, which can charge customer’s smart phone, MP3 player or other portable electronics, even when the laptop is switched off. The HDMI port can connect the laptop to a LCD/LED TV effortlessly, packing its video performance to play games and watching high-definition video, making them full-fledged mobile media laptops.

The sparkling Satellite L740 and L750 series offer total 14 laptop models to choose from, in the price range of Rs. 24,000 upwards.  All sparkling Satellite series Toshiba laptops come with one year onsite warranty.

Ankur is responsible for developing an extensive channel and support network for OCZ in association with OCZ’s consumer & enterprise product distributors across South Asia. He plays an instrumental role as Sales Manager for SSD Product Group & Enterprise Class Power Management Product Group, in carrying forward OCZ Technology’s ongoing initiatives across markets be it the consumer, SME & enterprise customer. He is also responsible for educating the customer segments, providing effective pre-sales support to the channel, imparting marketing and technical training and offering seamless support services to the end-user as and when required.

He is an industry veteran with nearly two decades of sales & marketing experience in IT and office automation industry with companies like ViewSonic Corporation, USA; Plustek Inc., Taiwan; Fujisan Technologies, Spice Net etc and is very well conversant with channel network and its functioning in the Indian market. Ankur’s last assignment was with MapmyIndia as their Associate Vice President for Sales & Distribution of Consumer Business Group, wherein he set up company’s operations in various new verticals and established many alternative revenue models.

The new toll-free number 1800-102-3880 is already operational and is open to Indian channel partners and end users seeking technical support or after-sales service from Edimax.

Being a key player in the Indian semi-networking industry, Edimax Technologies believes that support for partners and customers is a critical function that any company should undertake to ensure that its partners and customers are provided with complete solutions from pre-sales to post-sales support.

The toll-free service is a pan-India service and the team is trained to offer tech support, L1 (Level 1 or basic) troubleshooting, L2 (Level 2 or advanced) troubleshooting, information about products, enquiries regarding product availability, escalating complaints and providing feedback to the company. The number would be operational from 10 am to 7 pm on all the days except Sundays and national holidays.

Speaking about the introduction of the new toll-free number, Mr Eric Yang, India Country manager at Edimax Technologies said “We have been offering tech support and troubleshooting through toll-free number for more than three years now and will continue to provide support through the new number to our partners and customers. With trained professionals in the team to address the queries and grievances, we promise to better the user experience and take it to the next level”.

Apart from the toll-free number, Edimax support team can also be reached at support_india@edimax.com.tw

Top findings from Juniper’s 2011 Mobile Threats Report are evidence of accelerating attacks on mobile devices:

1. There is more malware than ever before. 2011 saw a record number of mobile malware attacks – particularly to the Google Android platform.
2. Mobile malware has gotten smarter. Cybercriminals continue to hone their craft by finding new ways to exploit vulnerabilities and human behavior for profit across all mobile platforms and devices.
3. The barrier to entry is low. Data shows an evolution from sophisticated, complex and deep technical attacks to schemes that are lightweight, social and able to deliver fast profits. As mobile users download more applications than ever before, applications themselves are becoming the “killer app” for hackers and the most popular way to compromise devices.

The Juniper Networks Mobile Threat Center examined more than 790,000 applications and vulnerabilities across every major mobile device operating system to inform its 2011 Mobile Threats Report.

Additional Key Findings Include:

• From 2010 to 2011, the Juniper Networks Mobile Threat Center identified a 155 percent increase in mobile malware across all mobile device platforms.
  • In the last seven months of 2011 alone, malware targeting the Android platform jumped 3,325 percent.
  • In 2011, spyware and SMS Trojans comprised the vast majority of malware targeting mobile devices, at 63 percent and 36 percent respectively.
  • Research into Apple iOS security remains limited given the closed nature of its platform; but in 2011, security researchers were successful in getting an unapproved application onto the Apple App Store.
  • A new attack method dubbed “Fake Installers” was the fastest growing type of malware found in 2011. Fake Installers trick victims into unknowingly paying for pirated versions of popular applications that are normally free.
  • In addition to the rising threat of malware, consumers and enterprises remain susceptible to a very low-tech risk: lost or stolen mobile devices. In the last year alone, nearly one in five users of Junos Pulse Mobile Security Suite – Juniper’s comprehensive mobile device security and management solution –  required a locate command to identify the whereabouts of a mobile device.

According to Gartner Research, “business groups are adopting cloud 2.5 times faster than IT groups. Procurement of cloud services from external suppliers by business groups separate from services developed by IT is creating ‘supplier sprawl.”

“Managing and measuring complex IT sourcing environments in terms meaningful to the business has become a pressing need for the CIO, particularly with the recent and rapid adoption of cloud computing,” said Will Cappelli, research vice president, Gartner. “An end-to-end management solution to govern and measure multisourced IT environments will be critical to gaining timely service performance and financial information in order to optimize the IT supply chain and avoid the costs of supplier sprawl.”

The new HP Service Integration and Management offering gives enterprises a single view into multisourced services, including cloud services, whether provisioned internally by IT or externally by non-IT business groups. The offering provides organizations with transformational consulting services, including a roadmap that identifies required processes for improving management and performance of multiple supplier environments.

By providing a standard IT architecture and integration model for all services, HP Service Integration and Management helps clients create an agile and easily governed IT environment. Additional benefits include:

—  Improved service performance by tracking performance status against operating budgets and business goals. HP Service Integration and Management helps clients improve availability and management of services by proactively monitoring service health with real-time visibility into the performance of all services.

—  Decreased service disruption and related business risks by rapidly identifying those suppliers responsible for critical service interruptions.

—  Reduced IT maintenance costs through integration and centralization of multiple supplier services management.

“The lack of visibility into services delivered by multiple suppliers, including those from cloud providers, leads to inconsistent service levels across the organization and increases IT management risk and costs,” said Amit Chatterjee, Director, HP Software & Solutions, HP India. “Our new offering gives organizations the processes and tools needed for improved insight and better governance of all suppliers, while reducing complexity and cost.”

Visibility into multivendor environments
HP Service Integration and Management helps organizations develop the right supplier integration and management roadmap to achieve business goals by providing an overall topology of IT services as well as indicating how each service maps to different business objectives. With real-time visibility into business service performance, as well as the performance of relevant suppliers, clients also can proactively monitor their service delivery.

In combination with the HP IT Performance Suite of software, HP Service Integration and Management helps clients establish an enterprise-wide governance and business service operating model that improves IT performance, simplifies management and meets compliance requirements. At the center of the offering is the HP Capability Framework, a reference model used to streamline and reduce the complexity of global multivendor IT environments and the cost of supplier sprawl.

The HP Service Integration and Management Roadmap Service helps clients simplify management of multiple suppliers to reduce risks and costs associated with compliance regulations. The roadmap, developed by HP consultants, includes information about all of a client’s suppliers, including internal IT groups and external service providers. Once implemented, all suppliers are standardized on the same operating model so they can be held accountable for service level agreements.

Enhanced visibility into multivendor environments with HP Service Integration and Management helps businesses and governments in their pursuit of an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

The expected sharp increase in mobile traffic is due, in part, to a projected surge in the number of mobile Internet-connected devices, which will exceed the number of people on earth (2016 world population estimate of 7.3 billion; source: United Nations). During 2011−2016 Cisco anticipates that global mobile data traffic will outgrow global fixed data traffic by three times.

The forecast predicts an annual run rate of 130 exabytes of mobile data traffic, equivalent to:

• 33 billion DVDs.
• 4.3 quadrillion MP3 files (music/audio).
• 813 quadrillion short message service (SMS) text messages.

An exabyte is a unit of information or computer storage equal to 1 quintillion bytes.

This mobile data traffic increase represents a compound annual growth rate (CAGR) of 78 percent spanning the forecast period. The incremental amount of traffic being added to the mobile Internet between 2015 and 2016 alone is approximately three times the estimated size of the entire mobile Internet in 2012. The following trends are driving these significant increases:

1. More Streamed Content: With the consumer expectations increasingly requiring on-demand or streamed content versus simply downloaded content, mobile cloud traffic will increase, growing 28-fold from 2011 to 2016, a CAGR of 95 percent.
2. More Mobile Connections: There will be more than 10 billion mobile Internet-connected devices in 2016, including machine-to-machine (M2M) modules — exceeding the world’s projected population at that time of 7.3 billion. (One M2M application is the use of wireless networks to update digital billboards. This allows advertisers to display different messages based on time of day or day-of-week and allows quick global changes for messages, such as pricing changes for gasoline).
3. Faster Mobile Speeds: Mobile network connection speed is a key enabler for mobile data traffic growth. More speed means more consumption, and Cisco projects mobile speeds (including 2G, 3G and 4G networks) to increase nine-fold from 2011 to 2016.
4. More Mobile Video: Mobile users want the best experiences they can have and that generally means mobile video, which will comprise 71 percent of all mobile data traffic by 2016.

3. Enhanced Computing of Devices: Mobile devices are becoming more powerful and thus able to consume and generate more data traffic. Tablets are a prime example of this trend generating traffic levels that will grow 62-fold from 2011 to 2016 — the highest growth rate of any device category tracked in the forecast. The amount of mobile data traffic generated by tablets in 2016 (1 exabyte per month) will be four times the total amount of monthly global mobile data traffic in 2010 (237 petabytes per month).

The Cisco study also projects that 71 percent of all smartphones and tablets (1.6 billion) could be capable of connecting to an Internet Protocol version 6 (IPv6) mobile network by 2016. From a broader perspective, 39 percent of all global mobile devices (more than 4 billion), could be IPv6-capable by 2016.

Impact of Mobile Devices/Connections 

• The increasing number of wireless devices and nodes accessing mobile networks worldwide is the primary contributor to traffic growth. By 2016, there will be more than 8 billion handheld or personal mobile-ready devices and nearly 2 billion machine-to-machine connections, such as GPS systems in cars, asset tracking systems in shipping and manufacturing sectors and medical applications for making patient records more readily available.
• Smartphones, laptops and other portable devices will drive about 90 percent of global mobile data traffic by 2016.
• M2M traffic will represent 5 percent of 2016 global mobile data traffic while residential broadband mobile gateways will account for the remaining 5 percent of global mobile data traffic.

Impact of Traffic Offload from Mobile Networks to Fixed Networks 

• To address the rise in demand for the mobile Internet, service providers are increasingly looking to offload traffic to fixed/Wi-Fi networks.
• In 2011, 11 percent, or 72 petabytes, per month of total mobile data traffic was offloaded. By 2016, 22 percent, or 3.1 exabytes, per month of total mobile data traffic will be offloaded.
• Without offloading, the 2011-2016 global mobile data traffic CAGR would be 84 percent instead of 78 percent.
• Should all aspects of mobility be taken into consideration, such as cellular traffic, traffic offloaded from cellular networks and fixed/Wi-Fi traffic generated from portable devices, the total amount of mobility traffic would be more than four times the Cisco Mobile VNI forecast’s 2016 cellular traffic level.
  • In 2011, the sum of cellular traffic; cellular offload traffic; and fixed/Wi-Fi traffic from portable devices totaled 11.5 exabytes per month:
    • Cellular is 5.2 percent or 597 petabytes per month
    • Cellular Offload is 0.6 percent or 72 petabytes per month
    • Fixed/Wi-Fi is 94.2 percent or 10.9 exabytes per month
    • In 2011, fixed/Wi-Fi traffic was more than 18 times greater than cellular traffic.
    • In 2015, the sum of cellular traffic; cellular offload traffic; and fixed/Wi-Fi traffic from portable devices totaled 44.1 exabytes per month:
      • Cellular is 16 percent or 6.9 exabytes per month
      • Cellular offload is four percent or 2.0 exabytes per month
      • Fixed/Wi-Fi is 80 percent or 35.2 exabytes per month
    • In 2015, Fixed/Wi-Fi traffic will be more than five times greater than cellular traffic.

Key Regional Growth Projections

According to the updated forecast by Cisco, the following regions are experiencing the greatest growth.

• Middle East and Africa will have the highest regional mobile data traffic growth rate with a CAGR of 104 percent, or 36-fold growth.
• Asia-Pacific will have an 84 percent CAGR, or 21-fold growth.
• Central and Eastern Europe will have an 83 percent CAGR, or 21-fold growth.
• Latin America will have a 79 percent CAGR, or 18-fold growth.
• North America will have a 75 percent CAGR, or 17-fold growth.
• Western Europe will have a 68 percent CAGR, or 14-fold growth.

Impact of Faster Global Mobile Network Connection Speeds

The average mobile connection speed doubled last year and is expected to increase nine-fold by 2016. Mobile connection speeds are a key factor in supporting and accommodating mobile data traffic growth.

Source: Results from Cisco Global Internet Speed Test (GIST), part of the Cisco VNI program, and other independent speed test findings. The Cisco GIST application has more than 900,000 global users. These projections include cellular connection speeds only and are based on extrapolations from historical mobile network connection speed data.

Cisco Mobile VNI Forecast Methodology

The Cisco mobile VNI study relies upon independent analyst forecasts and real-world mobile data usage studies. Upon this foundation are layered Cisco’s own estimates for mobile application adoption, minutes of use and transmission speeds. Key enablers such as mobile broadband speed and device computing power are also factored into Cisco VNI projections and findings. A detailed methodology description is included in the complete report (see link below).

The results of the current forecast represent increased amounts of traffic for the years 2011 to 2015, reflecting faster-than-expected growth from the previous Cisco VNI mobile forecast released in February 2011. In last year’s study, 2011 mobile Internet traffic was forecast to grow at 131 percent. This year, actual mobile Internet growth 2011 was estimated to be 133 percent.

Supporting Quotes

• Suraj Shetty, vice president of product and solutions marketing, Cisco

“By 2016, 60 percent of mobile users — 3 billion people worldwide — will belong to the ‘Gigabyte Club,’ each generating more than one gigabyte of mobile data traffic per month. By contrast, in 2011, only one-half percent of mobile users qualified. This impressive growth in mobile traffic will be driven by more powerful devices, notably smartphones and tablets, using faster networks, such as 4G and Wi-Fi, to access more applications, particularly data-intensive video.”

• Ray Mota, managing partner, ACG Research
  “The Cisco Visual Networking Index has become the respected de facto standard in the industry as a validation for traffic growth. You know there is value in it when you see most of your competitors using it as part of their presentations. It is great to see Cisco putting particular focus on the mobile aspect, since it is such an increasingly important part of network traffic.”

• Peter Jarich, service director, Current Analysis

“The Cisco VNI provides great insights and directions about the future of the market. Beyond the basic idea that IP traffic will be growing, operators are worried about which types of traffic will be growing. This concern makes the granularity and segmentation of the Cisco VNI critical. The Cisco VNI Global Mobile Forecast is vital because it gives us a more detailed look at what’s happening with mobile traffic, which is growing so quickly.”

• John Byrne, research director, IDC

“The Cisco Visual Networking Index provides an invaluable reference source as we model increased network usage and converts that usage into revenue projections. The ability of the Cisco VNI to provide growth projections across multiple sources such as mobile video and online gaming is particularly useful.’