Honda Cars India Limited (HCIL) flagged off the 7thedition of ‘Drive to Discover’ today from Nagpur. The drive scheduled to cover about 800 kms in the next 3 days feature the HCIL product line-up and was flagged-off by Mr Praveen Paranjape, Sr Vice President & Director, Honda Cars India Ltd.
The Drive to Discover initiative has been conceptualized and organized by HCIL which showcases the durability, quality and reliability of the Honda cars. The 7th edition of ‘Drive to Discover’ will feature the line-up including new Honda Brio, 3rd generation Honda Jazz, new Honda Amaze, Premium sedan Honda City, the Bold and Versatile Honda BR-V, Luxury SUV Honda CR-V and the Ultimate Honda Accord Hybrid. The rally will see participation of 21 auto enthusiasts from leading automobile portals, magazines and publications. The drive will pass through the Tiger trail in Madhya Pradesh, covering the tiger sanctuaries in Pench, Kanha, Bandhavgarh and Panna. The drive starts from Nagpur on 10th January 2017 and will conclude on 13th January 2017 at Khajuraho after crossing the tiger trail. The rally will encompass a journey of about 800 kilometers.
Speaking about this initiative, Mr. Jnaneswar Sen, Senior Vice President,Sales and Marketing, Honda Cars India Limited said, “Drive to Discover has been one of our unique initiatives. We have had 6 successful editions of this initiative, thus covering the length and breadth of the country. Our cars have taken on various terrains and helped the participants explore the country’s rich heritage. This year we travel through the tiger sanctuaries in Madhya Pradesh, thus exploring the rich flora and fauna of the country. The trail would reinforce the durability, quality and reliability of the Honda products.”