Imation India Pvt. Ltd. a subsidiary of Imation has announced the launch and availability of Memorex brand of products in India. Imation India has appointed one of the leading technology products distribution companies, Mumbai-based Mediaman Group of Companies, as the national distributor for its Memorex product portfolio which primarily includes external storage products, optical products and accessories.
Imation had acquired Memorex International, a powerful consumer brand in the consumer electronics industry and global market share leader in recordable CDs and DVDs, in May 2006 (that's when we completed the acquisition). This acquisition has been a major strategic milestone for Imation, as it implements its profitable growth strategy.
According to Mr. Sanjay Koul, Country Manager (India & SAARC), Imation India Pvt. Ltd., "At Imation, we are confident that there shall be many takers for Memorex's premium product quality and the brand will find greater market acceptance in the days to come. We are delighted to appoint Mediaman as our distribution partner in India . It has extensive channel network and presence across all market geographies – ideal to give Memorex a head start even in B&C class cities. Not to forget two decades of its business experience, formidable service, support and warehousing facilities."
Imation shall leverage on Mediaman's pan-India reach as it has 4000 active channel partners across the country under its fold. It has business operations in 40 Indian cities – through 14 direct offices and 26 C&F (carry & forward) agents. Its access to upcountry markets will be of immense advantage for Memorex as they have come to represent enormous business potential in the recent past. Demand from B&C class cities is on an incessant swell as the rapid development they've been witnessing lately has had a positive impact on their technology awareness, education and adoption and usage levels.
"When it comes to optical media & media accessories, Memorex has had an undisputed retail market leadership and customer loyalty in the U.S. for a little more than 40 years. It is indeed a proud moment for us to be associated with the global phenomenon that it has become over time and bring it to India . All Memorex products come in attractive packaging that influences buyer's choice almost instantly. Buoyed by the business prospects that we foresee, we've set an ambitious target– to secure at least 20% market share in all product categories, by this year end," asserts Mr. Dushyant Mehta, Chief Executive Officer, Mediaman Group of Companies.
Memorex products available in India
CD – CR-R, CD-RW, Pocket CD-R/RW, Music CD-R
DVD - DVD-R, DVD+R, DVD-RW, DVD+RW, DVD+R Double Layer, High Definition Media, Mini DVD for Camcorders, DVD120 Home Video
Media Accessories – CD & DVD Storage, Labeling Products, Cleaning & Maintenance Products, Mouse etc.
Hardware – Portable USB hard drives
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