Mobile phone buyers in Haryana & Uttaranchal have an appropriate opportunity to continue their new year celebrations with Intex's “Scratch Karo Ek Irada” offer – an attractive end-consumer scheme launched by the company for its range of GSM mobile phones.
Assuring free gifts on each purchase, the scheme is all about purchasing any Intex mobile phone from an authorised retailer in the above mentioned regions which in turn will lead to receipt of a scratch card by the buyer. On scratching the card, the buyer will exercise his luck to surely receive any of the following exciting freebies- Yamaha Alba bike, Intex Gold Desktop, Intex 2000W Subwoofer, Intex Bluetooth Headset, Travel Bag and Digital Clock.
Each scratch card will have only one of these free goods from this wide assortment. Consumers can collect their gifts from the point of purchase only by showing the scratch card and invoice. Also applicable at Intex's Derabassi mobile phone dealers, the scheme is valid till February 15, 2008 . Currently, there are six models of Intex phones in market catering to basic, middle-end and high end mobility requirements. These are: Flair I -1107, Infi I - 0315 ,Envy I- 1044, ,Estelo I- 3060, Aura I-1224 and Ultima I-1170.
Exuding enthusiasm on the scheme, Mr. Shailendra Jha, Business Manager- Mobile Phones, Intex says “The scheme aims to add value to the buying experience of our consumers and also focuses on enhancing benefit level of our channel partners who are competing with various specialty stores floating consumer schemes so often. With Intex mobile phones available only in North India , the target audience is from two of the most important states in the region - Haryana & Uttaranchal and also from the Derabassi territory in Punjab . Semi-urban areas are showing neck to neck potential with metros in purchase of mobile phones. We believe this scheme will certainly prove instrumental in further upping the brand equity amongst end consumers.” |
