Cyberstar has announced a wide set of marketing initiatives to promote Hitachi CinemaStar Hard Drives, latest in a long line of 2.5 inch Hitachi hard drives optimized for use in home entertainment applications, in India.
As a part of this aggressive rollout, Cyberstar is conducting channel training programs across major markets, conducting end user product awareness promotions and also showcasing the brand new Hitachi drives at all leading IT exhibitions including the recently concluded S ecure IT Exhibition & COM-IT Exhibition. In addition, joint branding opportunities with OEM vendors of the Hitachi CinemaStar drives are also being explored.
The 2.5-inch CinemaStar C5K250 is designed to meet the needs of a growing number of manufacturers who wish to offer video recording and playback features in a small form factor. The drive uses the same SmoothStream technology as its larger 3.5-inch CinemaStar “sibling,” but offers reduced size, low power and quiet acoustics, all while providing ample capacity of up to 250GB. The low power capability, combined with the large storage capacity, enables the design of portable and/or battery-powered Personal Media Players (PMP) and ultra-slim, reduced footprint set-top boxes that still offer the same functionality as the much larger units seen in many households today.
The 3.5-inch CinemaStar P7K500 is a family of drives designed to provide high capacity and high performance for full-featured set-top boxes or DVRs with multi-streaming functionality. The CinemaStar P7K500 family makes it possible for DVR manufacturers to broaden their product offerings to cover the entire spectrum of customer needs – from very high capacity, high performance multi-function systems to more economical units – all using the same leading-edge Hitachi GST CinemaStar family of drives. The CinemaStar P7K500 offers a special feature called AV-Zoning, which allows data recovery procedures to be defined differently for multiple partitions on the same drive. In this way, critical system data can be differentiated from time critical video content, which may not require the same stringent data recovery measures. As a result, AV-Zoning helps ensure a smooth video experience for the user. With a top capacity of 500GB, the CinemaStar P7K500 can store up to 178 movies, 125,000 four-minute songs and 250 video games.
“Hitachi CinemaStar Drives are known for their quiet acoustics and low power management,” said Raj Rathi, the Founder and CEO of Cyberstar Infocom (P) Ltd. “ We are confident that by introducing the new members of Hitachi CinemaStar Drives with special marketing campaigns we hope to further enhance the penetration of Hitachi CinemaStar Drives in India,” he added.
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