Microsoft Hardware has launched a first-of-its-kind revolutionary campaign ‘Microsoft Lao, Haath Bachao' in Bangalore, and in 11 other cities to create awareness about the importance of using ergonomically designed products.
As part of the campaign, Microsoft Hardware is staging plays in key commercial places across 12 cities to educate people about the importance of using ergonomically designed products.
Known for offering groundbreaking peripherals that make the computing experience better and easier, the company will also run a special exchange offer for customers, wherein they can exchange their existing mice and keyboards to purchase the ergonomically designed products from Microsoft Hardware.
“In today's changing lifestyles, where consumers are spending more and more time on the computer, there is a tremendous need for products that offer comfort and productivity. Research has found that individual employee performance increased 25 per cent when they used an ergonomically designed workstation. Through our campaign ‘Microsoft Lao, Haath Bachao', we aim to communicate the importance of taking care of oneself especially one's hands,” said Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division. “During this campaign we are also providing special exchange schemes for our customers to buy ergonomically designed products in exchange for their old mice and keyboards.” he added.
“There has always been a demand for Microsoft Hardware's product. Since we are in regular touch with the customers, we believe that one of the key reason for the increasing demand for Microsoft products is superior product quality and innovative designs which are both ergonomic and user friendly. Through this campaign, more people will be educated about the importance of using ergonomically designed products said Sanath Babu, MD, Sri Durga Computech Pvt ltd, Bangalore. “The special exchange offer introduced by Microsoft Hardware in line with the campaign will attract more customers and will help in sales as well,” he added.
Microsoft Hardware is the leader, by value, in the fast-growing computer peripherals space. By virtue of its heritage of being the pioneer in bringing ergonomically-friendly keyboards and mice to the Indian customer, the company has gained an enviable position in the market. The products developed by Microsoft are designed to offer an easy-to-approach design with greater comfort benefit.
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