IDLDPL has announced its tie up with ELECOM, as its Exclusive National Distributor partner for India and brings a rich portfolio of colourful and gems-studded carry cases and earphones targeting particular the ladies.
ELECOM is a leading manufacturer and distributor for accessories of portable computers including shock-proof laptop carry cases, portable audio player's pouches, earphones and peripherals like keyboard, mouse, and PC speakers in Japan . ELECOM has created many best-selling products and achieved the No.1 position in many sectors. According to GFK, ELECOM has 40% market share in the mouse, keyboard, and numeric keypad and USB HUB market in Japan , all of which remain top performer in Japan . Most of its mice models and earphones have won numerous awards for their unique design.
On the other hand, IDLDPL brings its genius and expertise in the space of distribution of IT and Lifestyle products to the table. The company has its own sales office in 15 locations across the country. Apart from this, it works with various channel partners, retail chains and most of the B2C web sites in India.
By adding ELECOM's product portfolio IDLDPL is offering one of the largest mix of offerings to its retailer partners. IDLDPL also takes responsibility of the marketing activities for the products in terms of brand promotions, service support and back end schemes for the partners in India.
The most interesting feature of ELECOM products is that this brand has launched for the first time the products which are women oriented and would be loved by females. The ornamented range of earphones which is the most distinctive feature of the product and will be adored especially among the women and young generation. The earphones are available in variety of colours which would match your outfit as well as will be your style statement mantra.
The other products such as PALVO an award winning optical wireless mouse which is available in seven exciting colours to suit your style and needs. Not only this ELECOM also has a variety of ZeroShock protection carry cases for your laptops, digicams, external HDDs and cameras which are available in variety of colours to best suit your style. The main feature of these carry cases is that these cases use low-resilience polyurethane that has an excellent shock absorbing properties for an all round protection against any external pressure.
The unique feature and USP which makes ELECOM brand distinct from others in the competition is its vibrant colours, ergonomic designs to provide comfort factor to end users. Now, the users of Camera's can select wide gamut of colours and styles available which suites to style and stature of individuals.
In recent years, ELECOM has established a unique position in the industry as an "IT lifestyle product company" and has been introducing a wide variety of products to the worldwide marketplace. Over 1200 new products are introduced annually to refresh the entire product line up of over 5000 products. Not only that but also ELECOM has recently won Good Design Award 2007 along with a host of various other awards.
Mr. K. S. Sachar, COO, IDLDPL, said, “We are thrilled by the addition of ELECOM range of products to the portfolio of IDLDPL. It clearly complements our existing brands and we strongly believe our reseller partners will be very happy to have all the ranges of products from a single responsive source. As an exclusive partner, we will be aggressive in expanding brand‘s reach across the country. We will focus on availability and pricing of the product so that the consumers can have lifestyle products at a competitive price point.
Mr. Toshimitsu Yamaoka, Manager Overseas Business Development, ELECOM Co., LTD, said, “We always wanted to expand in India but it being a huge country, we wanted a partner which is having pan-India presence. With IDLDPL, we feel we can easily meet our goal. IDLDPL has a good presence across the country and it is very strong in marketing activities as well. With changing lifestyle and trends in India we are confident of success of the brand in India as we are competitively priced with good quality products.”
He adds,” We will have very good joint marketing programmers to establish our brand in India.”
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