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Samsung Unveils Digital Still Cameras and Camcorders

March 14, 2008

Samsung has announced the launch of its new, advanced 2008 series of Digital Still Cameras and Camcorders. The Company announced the launch of its advanced ‘NV' series, ‘I series', ‘L series' and ‘S series' of Digital Still Cameras.

States Mr. R Zutshi, Dy MD, Samsung India , “In keeping with the changing consumer preferences , the new 2008 series of Samsung Digital Still Cameras comprises of Digital cameras with resolutions of 7,8 and 10 mega pixels , larger sized LCDs and sleek form factor .We have introduced colour options across our different models as well”.

The sleek and stylish i85 comes with an 8.1 Mega pixel camera resolution, 5x optical zoom lens, 3” TFT LCD screen, Face detection, personal multimedia player with MP3 as well as capability to record Movie Clips in MPEG 4 Format, movie editing and a Flash animated User Interface. It is priced at Rs 14,990/-.

The SAMSUNG L830 and L730 Digital Still Cameras are targeted at consumers looking for advanced features and superior styling .The L830/L730 Digital Still Cameras comes with 8MP/7.2MP Camera resolutions, 3x Optical zoom and 2.5” LCD screens. They come with an Advance Shake Reduction feature , MPEG 4 movie recording capability and have a compact aluminium body .The L830 is priced at Rs 10990/- and the L730 is priced at Rs 8990/-.

Samsung announced the launch of two new entry-level digital cameras - the 7.2 mega-pixel S760 and the 8.1 mega-pixel S860. The two new models extend the range of Samsung's S-Series, which sets a new standard when it comes to today's user friendly point-and-shoot digital cameras. With the SAMSUNG S860/S760 Digital Cameras, much emphasis has been placed on user convenience and a reliable shooting experience, with 8.1/7.2 million pixels and a 3x optical zoom. They are characterized by stylish design and a selection of 4 colors: silver, black, pink and blue. They are equipped with a Mode Dial that allows smooth switching between various shooting options, from Automatic Mode to Video Recording.

They use advanced face detection technology to provide the best portrait shooting experience. Furthermore, the S860/S760 Digital Camera models enable clear shots without flash in indoor settings, by supporting up to ISO 1000, and using Samsung's exclusive Digital Image Stabilization (DIS) technology for correction of hand-shake. They have an extra E button and shortcut keys on the rear side, providing easy access to various functions such as color adjustment and red eye correction. While the S760 is priced at Rs 6990/- , the S 860 is priced at Rs 8990/-.

States Mr. Zutshi, “We plan to aggressively tap the Photographic Channel and large format retail stores for our new Digital Still Camera range along with our regular CE Channel. Based on our innovative DSC range and our expanded channel reach, we expect to double our Digital Still Camera volumes this Year.” The Samsung DSC Lineup is priced in the range between Rs 5990/- to Rs 19,990/-.

Samsung also announced the launch of its new range of sleek, compact digital camcorders. Samsung's new line up consists of the VP-HMX10A, VP-MX10A and VP-DX10, providing consumers with a wide range of easy-to-use, high-performance features and stunning designs.

Samsung's advanced Flash Memory technology provides a lot of user benefit like longer battery life and QuickStart in 3 second. These Camcorders are compact enough to fit in the palm, easy to use with innovative touch screens. The unique Swivel grip – able to rotate an amazing 135 degrees – provides an easy way for consumers not only to hold the camcorder but also to shoot video at very low or high angles.

Samsung's first HD camcorder, the VP-HMX10A, is the compact HD camcorder. It delivers amazing HD picture quality resolution easily viewed on the 2.7-inch high-resolution touch panel LCD screen. Samsung's 50 fps Progressive technology enables the VP-HMX10A to capture exceptionally detailed videos, recording to 4 GB of internal flash memory (1HR recording), working in H. 264 at 720p or SD/SDHC/MMC+ cards that extend more recording capacity. The VP-HMX10A is priced at Rs 34,900/- and the Samsung camcorder range is priced between Rs. 13,900 /- to Rs 34,900/-.

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