Imation has appointed Lipi Data Systems as its national distributor for Imation range of products.
According to Mr. Sanjay Koul, Country Manager ( India & SAARC), Imation India Pvt. Ltd., "At Imation, we are confident of high acceptance amidst end-users owing to our premium product quality. We are delighted to appoint Lipi Data Systems, as our national distribution partner in India. It has extensive channel network and presence across all market geographies including the B & C class cities – which is ideal as far as our distribution and channel objectives are concerned. Besides, Lipi Data Systems has formidable service, support and warehousing facilities that are of immense benefit to Imation."
Demand from B&C class cities is on an incessant swell as the rapid development they've been witnessing lately has had a positive impact on their technology awareness, education and adoption and usage levels. Imation shall leverage on Lipi Data Systems pan-India reach as it has 105 sales & service offices, 22 warehouses in almost all major states and 500 direct-billing dealers and several thousand resellers across every nook and corner of the country under its fold thereby reaching out to customers even in remote locations. Its access to upcountry markets will be of immense advantage for Imation as they have come to represent enormous business potential in the recent past.
"It is exciting for us to partner with a world-renowned brand. It is a win-win alliance for both Imation and Lipi Data Systems. Imation has world class products in its portfolio while we have the required market reach and accessibility to customers. Imation would definitely benefit from our exhaustive business experience spanning more than two decades," said Mr. Mukul Singhal, Chairman & Managing Director, Lipi Data Systems.
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