Belkin, the recognized leader in connectivity solutions, accessories for mp3 devices and computers, has announced that it has signed up a distribution agreement with Redington to distribute its comprehensive and wide range of accessories for MP3 devices and computers in India . Cyberstar Infocom, who distributes Belkin KVM and wireless connectivity solutions, is the other distributor for Belkin in India . With the firming up of its distribution and overall India business strategy, Belkin has set the tone for an aggressive rollout of new products, marketing campaigns, and channel strategies in 2008.
“Belkin is thrilled about the partnership with Redington whose excellent distribution network, broad distribution portfolio and strong knowledge of market dynamics, will definitely help us quickly achieve a significant footprint for our award winning digital lifestyle products and accessories in India,” says Madhu Joshi, Business Development Director, India, Belkin. “Throughout the world, Belkin is known for enhancing people's lifestyle with innovative, high quality and reliable products. Our marketing efforts this year in India will be focusing on getting our customers to get a first hand experience of the unparalleled, world class Belkin product experience.” he added.
Founded in 1983 and privately held, Belkin products provide people with seamless electronics integration in their homes, cars, and on the go. Belkin offers a diverse product mix including award-winning innovations for easy-to-set-up networking solutions, accessories for iPod® players, laptop accessories, and the world's first CableFree USB Hub. Belkin's PureAV brand, a line of cables, surge protection, and digital wireless accessories, extracts the full performance potential from high-end home theater equipment, while offering elegant designs and advanced features.
Rising rapidly from its modest beginning, Belkin has become one of the fastest growing companies in the world, with over 1,000 employees and sales topping $1 billion. In addition to earning Inc. magazine's 2003 Hall of Fame award, Belkin has been listed twice in its list of “500 Fastest-Growing Privately Held Companies in the U.S. ”, the “Inner City Top 100” list for six consecutive years, and the Los Angeles Business Journal's “Fastest Growing Private Companies” list for five years.
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