Sahara Computers is looking at further strengthening its focus on the Eastern Market. The company experienced an incremental 62 percent sales growth in this region and this growth has been consistent and month-to-month growth. This prompted the company to further strengthen its focus on this market.
The company has some rigorous plans for carrying out activities like Carnivals, Road Shows and Service Camps to further penetrate the market and to bring PC awareness. Sahara Computers will focus on the all the B, C & D class cities and towns of Eastern India.
The company has already organized carnivals in Kolkatta and adjoining areas and the response for the same was magnificent. These carnivals will provide an opportunity to Sahara Computers to understand the exact requirement of the consumer in Eastern region and will further help the company to formulate its product strategy accordingly. "All these initiatives are part of our strategy to take technology closer to the customer and understand their needs. These initiatives will also help us to address the requirements of our customers in a better manner and to serve them with the best of our services," commented Mr. George Van Der Merwe, COO, Sahara Computers.
Sahara Computers has always used the mix of conventional and non conventional methods to promote its products. The company's strategy of organizing Carnivals and Road Shows has worked well for Sahara Computers. Within short span of 6 months, the company's business has increased three times. Apart from its IT products like PC and Notebooks, the company has also recently launched lifestyle products like Digicams and HandyCams. And all these products are available in select cities and towns of East Region.
Sahara Computers also give prime importance to after sales support and for the same Sahara Computers is committed to provide the best of services. Besides Free Service Camps, Carnivals and Road Shows another incredible service which Sahara provides to its customers is 'Talk to Sahara '. It is an initiative where Sahara Computers has managed to reduce the response time of customers query to 15seconds, which reiterates the commitment of Sahara Computers for After Sales Service.
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