LG Electronics has announced the launch of World's fastest Blue Ray Writer. Marking this launch, LG unveiled exciting reseller scheme "Kissing the Blue". The scheme is valid during the period 17 th March to 16 th April 2008.
The scheme is applicable to all the resellers, corporate resellers, VARs, solution providers and assemblers. Under this scheme, the partner needs to buy 20 units of LG Blue Ray Writer (model GGW-H20L) and sell 15 units during this period. Minimum of 10 units should be bought in March and the remaining 10 can be purchased in April. The same needs to be bought from LG Regional distributors and would entitle the partners for a trip to Australia on qualifying for both Buy and Sell slabs.
Commenting on this new channel scheme, Mr. R Manikandan, Business Group Head, IT Division, LGEIL said, "LG has been world's No.1 in Optical Drives for 9 continuous years by leading the technology & speed innovation. By launching this world's fastest Blue Ray writer with a 6x max write speed, LG again leads the pack. While the Product is exciting in itself, this program is aimed to enhance the excitement among the channel partners. Being a niche product, the reward program is not based on pure buy-in, but on sales out as well. While such rewards work in the benefit of both the partners and the company, care is taken that the stocks do not pile up at the channel end. This is in continuation of LG's constant belief in channel health."
The LG Blue Ray Writer has India 's fastest BD writing speed i.e. 6x Max. Where on one hand, a normal CD has a storage capacity of approximately 700 MB, a double layer BD can actually store up to 50 GB of data. Talking in layman's language, 73 CD contents can be stored in one BD Media. Also, it is more reliable than a magnetic tape.
The target consumer segment in the initial phase will be the tech savvy early adopters, SMB / SME segments for data backup, software industries for storing large programs and Architects for storing multiples of hi-resolution design files.
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