Xerox, the ‘Official Technology, Print and Document Partner' of Johnnie Walker Classic 2008 (JWC), has rolled out an exciting “Xerox Hole-in-One challenge” at the DLF Golf and Country Club from February 28th to March 2nd, 2008. The challenge runs on a virtual golf simulator and the winner will drive home a brand new Audi car, A4 petrol version.
“Xerox Hole in One Challenge” will run on all the four days of Johnnie Walker Golf Classic 2008. The qualifying round for the finals will happen every day and three participants will be selected ever day on the basis of being closest to the pin. . The finals will be played on March 2, 2008 with the top 12 participants and will be hosted by renowned cricket commentator Charu Sharma.
Sharing details of “Xerox Hole in One Challenge”, Mr. Andrew Horne, Managing Director, Xerox India Limited, said, “Xerox Hole in One Challenge is an innovative way to reach out to our audiences and engage with the CEO community .This is probably the first time in the golfing history that the spectator will get an opportunity to win a luxury Audi car.”
Added Mr. Horne, “In line with our recent global brand revamp, we will be rolling out similar marketing initiatives in the form of tie-ups and sponsorships to reflect the renewed image and values and be in sync with the new contemporary and dynamic look of the Xerox brand.”
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