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Sony Ericsson launches new Cyber-shot phone K550i

March 23, 2007

Sony Ericsson has launched the Cyber-shot K550i, model that represents an evolution of the modern imaging handsets. Featuring a great large and high resolution screen, the Cyber-shot also has a 2 mega pixel camera with auto focus that homes in on the subject in the centre of the screen, so you capture exactly what you want. The in-build LED light helps clicking bright pictures even in pitch dark.

Besides its appealing design, K550i offers a wide range of easy-to-use features, including a built-in 2 megapixel digital camera with zoom and screen viewfinder, 2.25x digital zoom and Auto-focus pay attention to the details with auto focus homing in on the subject in the centre of the screen, so you capture exactly what you want. Integrated into the Cyber-shot K550i is a new personal video and photo blogging service that let you share images instantly with your friends, family, neighborhood or the entire world. Video or photos can be uploaded directly from the device to the personal. Also integrated is the Bluetooth technology which enables easy data sharing across the range of 10meters. All this is displayed on a crisp, large high resolution screen which brings pictures to life.

“Sony Ericsson Cyber-shot K550i is the answer for people who don't want to carry multiple devices in their pockets. You can capture videos, share them with friends or directly upload them to your blog, directly from K550i. You can also listen and download music and surf the web too. It's a very powerful device that comes with a beautiful finish. We are confident that the Sony Ericsson K550i will be among our best selling models in 2007.” said Mr. Sudhin Mathur, General Manager, Sony Ericsson.

Weighing a mere 85 grams and measuring 14mm thin, the Cyber-shot K550i boasts a new metallic finish keymat and the camera cover that slides down. The K550i comes in two elegant colors – Jet Black and Pearl White. The main display of more than 262K colors has a TFD screen. The easy-to-use joystick provides smooth video control and the dedicated camera keys to capture images, switch shooting mode and operate the flash quickly and easily. Also, expandable memory, built-in MP3 player, FM radio and a host of other settings and features including Track ID makes K550i a star performer for Sony Ericsson.

 
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