| The
era of convergence has just begun. Today, the technology
developers are using their skill set to develop single
platform where the various technology can be converged.
The convergence of technology can be seen on mobile
phone, Multi function Printers, Digital cameras and
various sorts of electronic gadgets. This convergence
trend is not only seen in different product ranges but
also in marketing strategies of the various vendors.
For example let us take the case of LG marketing strategy.
The company has just entered into retail business where
he has opened 'Fone and Fun' shop. This shop is a clear
example of converged type of marketing strategy where
IT ranges of products as well as GSM ranges of products
is put on display. This outlet, which is targeted towards
the home segment, displays LCD monitors, notebooks,
desktop PCs, high-end CRT monitors, high-end optical
drives like DVD drives, combo drives, etc, along with
GSM handsets.
The era of convergence has just begun. Today, the technology
developers are using their skill set to develop single
platform where the various technology can be converged.
The convergence of technology can be seen on mobile
phone, Multi function Printers, Digital cameras and
various sorts of electronic gadgets. This convergence
trend is not only seen in different product ranges but
also in marketing strategies of the various vendors.
For example let us take the case of LG marketing strategy.
The company has just entered into retail business where
he has opened 'Fone and Fun' shop. This shop is a clear
example of converged type of marketing strategy where
IT ranges of products as well as GSM ranges of products
is put on display. This outlet, which is targeted towards
the home segment, displays LCD monitors, notebooks,
desktop PCs, high-end CRT monitors, high-end optical
drives like DVD drives, combo drives, etc, along with
GSM handsets.
So
in order to grow and sustain into the Indian competitive
market, it has become imperative for all the vendors
across all the verticals to move towards the concept
of convergence.
Buying trend of mobile in India
With
the growth of Indian economy, the buying behavior
of the consumers has showed a rapid change in a decade.
If we take the case of mobile phones world wide then
it is predicated that global mobile phone users would
swell to three billion by the turn of this decade. This
is going to generate a huge opportunity for vendors,
distributors and resellers to generate revenue from
mobile business. As far as Indian consumers are concerned
it is evident that they are becoming choosier while
purchasing mobile devices. Though the market is mushrooming
with the availability of mobile both GSM as well as
CDMA, but the consumers are looking for handset that
are easy to use, contains more features, have stylish
look and above all carries converged technology like,
FM, Digital cameras, Bluetooth technology etc. on a
single platform. The consumers in India are on demand
of content that can be shared on multiple platforms.
They want handsets supporting music and providing a
tremendous listening experience. This kind of demand
has caused the mobile vendors to continuously upgrade
their technologies.
Apart from that the biggest driver of the market in
future will be entertainment. We all are aware that
the gaming industry is going to boom in India in near
future. Today the end customers are looking for devices
that carries platform for entertainment. The traditional
games industry business is in a state of transition,
with mobile handsets rapidly becoming more capable of
game play. In near future the mobile games industry
is more like the console business than PC. So it is
becoming a prerequisite for and all the mobile vendors
to offer more advanced gaming platform on mobile devices.
The
future market for Service provider
Today,
there is huge untapped demand for mobile email services
in the consumer market. While mobile email services
have so far been targeted mainly at the enterprise market,
there is a much larger addressable market in the consumer
space. The consumer market is a little bit messier but
operators cannot ignore the consumer market for too
long. The consumer mobile email can be a profitable
business once operators understand their customers better.
For consumer services to be successful it is important
to make mobile email far easier to use and more targeted
at what a user actually needs or wants. The services
must be technically very easy to set up and use, and
must also not require a user to buy a new phone because
the Indian consumer cannot afford to buy a new device
just to get a data service. Apart from that the service
provider should not clutter the device with too many
features. |
