Sahara Computers has organised Festival Carnival in Western UP. This month long carnival aims at bringing the awareness of the PC usage to the next level. The campaign which featuring the new product line up, has also introduced the innovative schemes and offers for the customers.

On every purchase of EK00 notebook, the buyers are assured to win Gold Coin. There are many such schemes and offers that SCEL has incorporated in the carnival for this festive season.

This carnival has provided the ideal platform for an easy and direct communication between the Channel Partners and the customers. All the customer related queries are attended by the channel partners of Sahara Computers. On one hand where these road shows are giving opportunity to the Channel Partners to expand their customer base, on the other hand it is also educating the customers on the various aspects of the PC usage. Events like this form an integral part of our overall strategy of reaching out to the people and increasing the awareness of the brand.

"We at Sahara Computers are providing the ideal platform to our customers to buy the systems on the auspicious occasion the festive season. Our schemes like Gold Coin Offer go apt with the spirit of festival. Moreover for our channel partners, this carnival is the extension of the regional schemes that we launched initially for the channel partners. said Mr. George Van Der Merwe, COO, Sahara Computers & Electronics Ltd.

The carnival has already received huge response from the customers. The innovative schemes and the product line up floated by Sahara Computers have been the main attraction of the campaign.

According to Mr Avinash Yadav, of Arrow Distributions West U.P Pvt Ltd. "The carnival in Western UP has provided the perfect opportunity for the customers and partners to give the first-hand latest PC technologies experience in an interactive, fun and entertaining manner. This campaign is a part of SCEL's continuous effort in simplifying technology and making it part and parcel of the consumers' varied lifestyles. Through these road shows, the consumers have experienced the fun and excitement of varied aspects of Computers which resulted in the increased footfalls of the customers."

Keeping the mind the overwhelming response from the customers, SCEL is ready to continue this carnival all through Diwali. Through such activities the customers would avail the benefit of on the spot bookings and other lucrative schemes on the machines offered by Sahara Computers.