Western Digital has announced the enhancement of its “SelectWD” program. The program will now become two tiered and include a “SelectWD Club” and “SelectWD - Exclusive Club”. While the SelectWD Club has been in existence since 2005, it requires channel partners to register on the WD website and continue to buy from the company. The SelectWD - Exclusive Club is a unique online points-based reward and incentive program for the reseller and system integrator channel across India . This enhancement is part of Western Digital's 2007 channel strategy that entails series of initiatives to reward the members of its channel community and strengthen relationships with them.
This new module of the program will provide an exclusive club environment to WD's channel members by offering them various benefits, rewards and privileges. As per the terms of the program, the members will be given reward redemptions in the form of lifestyle items. Along with rewards, members will be invited to exclusive events and other exciting promotions and activities.
Commenting on the new initiative, Mr. Sharad Srivastava, Sales Director, South Asia and India said “Western Digital has always endeavoured to develop innovative programs that recognize and reward efforts of esteemed members of our channel community. This new initiative is aimed at rewarding our channel members for their excellence in business with WD, and a simple way to thank them for their support in making WD, one of the most preferred brands in India.”
Eligibility for the “SelectWD Exclusive Club” is based on criteria defined by WD and will depend on channel members' current purchase and performance.
|
