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DEDICATED MICROS Forays into Indian Market
October 24, 2007

DEDICATED MICROS, a part of the AD Group, Britain, pioneer in the CCTV industry and an undisputed global industry leader in video management technology for over 25 years, has made a formal announcement of its definitive plans for the Indian security and surveillance products market with the launch of its Indian subsidiary that will be headquartered in Mumbai. The company will showcase its comprehensive range of advanced CCTV technology and products ranging from the new enterprise-level HighVu Excel to the feature-rich SD Range, as well as launching new embedded video analytics capabilities at IFSEC India in New Delhi, India.

Mr. Anwar J. Hashmi, Country Manager ( India ), Dedicated Micros, said, " India has emerged as one of the most vibrant economies in the world. The rapid growth of its various industries and an ever-present threat from anti-social elements make security and surveillance an extremely pertinent issue. We intend to capitalize upon our global experience and technological competence to deliver end to end CCTV solutions tailored to suit the requirements of the Indian companies while ensuring low total cost of ownership (TCO) so as to enable even smaller organizations benefit from our latest technological innovations."

With over 25 years as a pioneer in the fast moving CCTV industry, Dedicated Micros (DM) is an international market leader in the field of specialist CCTV control equipment. The company is renowned for the design and manufacture of robust, dedicated, multiplex hardware designed to meet the demands of continuous 24-hour security surveillance that play an invaluable role ensuring the safety and security of hundreds of establishments across the world and has secured the coveted Best Security Manufacturer Award in the prestigious Security Excellence Awards in Britain.

Dedicated Micros' products are currently being used in security systems in a broad range of commercial and community applications across the globe. These include London Fashion District Public Safety Monitoring, Heathrow Airport in London, the newly built Select City Walk Mall, Delhi, Sun Microsystems Bangalore, Oberoi Hotel Delhi, Bank of Baroda Dubai, Sydney Opera House, Qatar T.V., Emirates Crew Briefing Center Dubai, Sharjah Police Traffic Monitoring, Dubai Police Gold Souk Monitoring, National Intelligence Agency South Africa, Conoco-Phillips Refinery Qatar, Scotland Railway, Holland Train System and thousands more around the world.

"As world leaders and innovators in video processing and management for CCTV applications, and the authority and driving force behind standards and best practice in the UK market, Dedicated Micros and the AD Group of Companies offer a diverse, innovative, seamlessly interoperable proposition for the Indian Market - through our unique NetVu Connected core architecture. We are perfectly placed to offer best value and high standards to businesses India to enhance public safety and security," added Mr. Hashmi.

The company's most notable innovation in recent years is the NetVu Connected core technology DNA which ensures seamless interoperability across all NetVu Connected CCTV products - plus the recently launched HighVu Excel, high performance, embedded real time range. These key pioneering developments follow in the tradition of a business whose technological advances have formed many of the building blocks for the success of today's CCTV industry and, crucially, demonstrate a commitment to deliver effective surveillance solutions for applications whatever their size, including, increasingly, those at the enterprise level.

Dedicated Micros makes it possible for companies to enjoy the benefits of technological advanced CCTV technology even for entry-level and mid-tier enterprises. For a quarter of a century now, Dedicated Micros has grown and maintained a global industry leadership position, staying very much at the forefront of video management technology. To put this in perspective, every second of every day more than seven million images are recorded and viewed around the world using DM DVRs and Network Video products. For more information on video analytics capable systems and packages please visit the Dedicated Micros website www.dedicatedmicros.com or call +919821458333.

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